Media Buzz

Media Buzz     Uncategorized     Temple_of_a_Thousand_Faces_(cover_image)

Book Review: Temple of a Thousand Faces, John Shors

May 24, 2013

By Chris Doyle, Executive Director of Europe Bestselling author John Shors is a trouble-maker. In his recently released, Temple of a Thousand Faces, Shors once again thrusts my imagination into exotic lands, a distant epoch and clash of civilizations, intriguing characters, compelling plots, scintillating love, and powerful mysticism all within a historically accurate framework, triggering my desire to visit yet another far away place. With tongue in cheek, he’s a harbinger of frustration. I’m still sore with Mr. Shors because his 2006 internationally bestselling Beneath a Marble Sky continues to haunt me. It’s a work that utterly made me yearn to visit the Taj Mahal – I am not whole, I am sure, until I experience first hand India’s UNESCO world treasure. And, while I’ve been impacted my whole life by non-fiction within the pages of National Geographic, Shors, I think, has found an even more effective way to light my fire for any given place on Earth. And, he’s well... Read More →

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The New Chinese Tourists Aren’t Coming – They’re Here.

April 17, 2013

By Nicole Petrak, AdventureTravelNews Assistant Editor and New Media Manager to the ATTA The UNTWO’s recent report shows that the Chinese are now the highest spending international travelers in the world, nudging Germans from the premier group and marking a 40 percent rise in Chinese spending since 2011. In 2012 more than 80 million Chinese traveled outside their country’s borders, a number up from only 10 million twelve years ago. Multiple factors (increasing incomes, evolving roles of women in Chinese society, and growing Internet usage and bookings) means another 15 percent growth in outbound travelers is expected between now and 2017. While Asian destinations are currently the main focus of this group, Western Europe and the United States are expected to see increasing arrivals in the next few years. Much has been written about the Western markets’ need to adapt to this influx of the new Asian consumer, but much media and tourism attention remain focused on simple... Read More →

Media Buzz     215px-Dolphin_Tale_Poster

‘Dolphin Tale’ Gives Local Tourism a Half-billion-dollar Boost

September 18, 2012

Dolphin Tale, a family-friendly Hollywood film about Winter, the tail-less dolphin, is being credited for causing a tourism boom for Pinellas County, Florida, according to an article in the Tampa Bay Times. Comparing the film’s draw to the area to Lord of the Rings and New Zealand, the article reports that economic impact of the movie will total more than a half-billion dollars by 2013 and could triple by 2016, as tourists who come to see the dolphin are a boon to local hotels, restaurants and attractions. David Yates, Clearwater Aquarium’s CEO, who says that visitors have quadrupled since the film’s release, credits the movie for closely tying the location to the film’s story and  creating a lengthy ”afterlife” via DVDs and showings on multiple cable channels. A local college studied the impact the film has had, and found that it generated jobs in 2010 during 55 days of production and has since become one of the most popular films in the U.S. Other... Read More →

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Orbitz Worldwide and Adventure Travel Expert Richard Bangs Partner to Produce Inspirational Travel Series for Public Television

May 4, 2012

“South America: Quest for Wonder” Highlights Major South American Landmarks Served by LAN Chicago, IL – Orbitz Worldwide has partnered with award-winning travel journalist/producer Richard Bangs on his “Quest Series,” a new program for public television that will take viewers to geographic and cultural wonders of the seven continents and also provide consumers visiting with a rich library of adventure travel content that Bangs will produce exclusively for “South America: Quest for Wonder” is scheduled to air this October on public television as the first installment of the “Quest Series.” Bangs recently returned from a four-week production trip to South America, where he and his team flew on LAN Airlines and its affiliate carriers on a journey to capture breathtaking footage of South America’s iconic destinations including Easter Island, the Iguacu Falls, Machu Picchu and the Galapagos Islands. Postproduction... Read More →

ATTA Press Releases     Media Buzz     NGTraveler

Spate of Adventure Travel Media Coverage Captures Center Stage Nationally

April 17, 2012

Adventure tourism’s recent flurry of earned editorial media coverage in major media outlets throughout the U.S. lends more credence to mounting evidence that suggests “adventure” is gaining favor as a top choice among travelers. Between April and May 2012 alone, adventure travel is featured prominently in Travel + Leisure, National Geographic Traveler, Outside Magazine and Men’s Journal, as well as in the April 14 and 15 2012 feature stories in The Wall Street Journal and The Seattle Times respectively. And, it’s no accident. In addition to supporting trends suggesting that travelers are awakening to more responsible tourism choices, that there are more innovative product/itinerary options, that lifestyles are changing and leaning more toward enriching, in-depth travel experiences and healthier activities, to name just a few, the ATTA and its membership is working behind the scenes with travel journalists internationally to provide expert voices, resources and brand new subject... Read More →

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North Carolina, Where ‘Hunger Games’ was Filmed, Getting Ready for Fan Tourism

April 3, 2012

Assistant Editor’s Note: The ATTA is witnessing an increasing trend of mainstream media influencing adventure tourism, and therefore we believe the article below is relevant. Please also read our recent guest article from best-selling author John Shors, on How Literature Inspires Travel. The Washington Post has reported that the hit new film, Hunger Games, is already driving up tourism in North Carolina, where the movie was filmed. The movie, which is based on the best-selling, post-apocalyptic series by Suzanne Collins that chronicles a group of teenagers being forced to fight each other to the death in a futuristic reality show, already brought an influx of money to the state when filmmakers spent more than $60 million shooting there, employing approximately 5000 people. Now, the area is preparing for a tourism boom. The abandoned mill village where much of the film was placed is private property, and the owner has already reported being “bombarded” with visitors. North... Read More →

Media Buzz     Mariott London County Hall (Courtesy of Mariott).

A New “Golden Age of Travel” Will Create Jobs Worldwide and Boost the Global Economy

February 13, 2012

Exclusive Study of Global Opinion Leaders Reveals that Travel Breaks Down Cultural Barriers and Promotes Soft Diplomacy. Mariott London County Hall (Courtesy of Mariott). DAVOS-KLOSTERS, SWITZERLAND - In a global study released today at the World Economic Forum, it was revealed that international travel is considered even more important than the Internet, TV/movies, or political diplomacy at stimulating the economy and breaking down cultural barriers.  The independent study was conducted by Penn Schoen Berland on behalf of Marriott International (NYSE: MAR) and included the views of 1,100 global travelers and opinion leaders from eight countries, including Brazil, China, France, Germany, India, Spain, the United Kingdom and the United States. Ninety-six percent of respondents, who ranged in age from under 35 to over 50 years old, believed that travel and tourism stimulates the economy, while 77 percent felt that “the more people experience other countries and cultures, the more peace... Read More →

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New Breed of Chinese Traveller Can Be Targeted by Niche Travel Companies

November 15, 2011

A new type of Chinese traveller more interested in a quality travel experience than simply ticking off the sights is emerging. Speaking Tuesday 8 November at World Travel Market, the leading global event for the travel industry, China Outbound Tourism Research Institute Director Professor Doctor Wolfgang Georg Arlt said the new type of tourist is far more likely to be interested in niche product than before. He added: “Now for the first time you have a chance to get hold of extra Chinese customers who might be more interested in your product if you package it right and sell it right.” Arlt said the new consumers were emerging as a result of the country’s increasing wealth with many now simply wanting to relax, have an enjoyable experience and do things like shopping rather than simply join large groups of sightseers. Dragon Trail Co-Founder and President Jens Thraenhart agreed, adding: “Chinese consumers are being moved towards an experience-based model rather than a price-based... Read More →

Media Buzz     tourismmedia2-500x186

UNWTO Conference Forges Closer Relationship Between Tourism and the Media

September 15, 2011

Focusing on the people behind the tourism numbers and maintaining an honest and open relationship with the media: these are among the main recommendations to emerge from discussions between media representatives and tourism officials attending the first UNWTO International Conference on Tourism and the Media (12-13 September, Zagreb, Croatia). Under the title ‘Tourism in the Headlines’ and in partnership with the Government of Croatia and the World Federation of Travel Journalists and Writers (FIJET), the conference aimed to analyze the relationship between tourism and the media and address why, despite being one of the world’s largest economic sectors, tourism is not sufficiently featured in the political, business or financial news. Opening the conference, Croatian Prime Minister, Jadranka Kosor, stressed the relevance of tourism as “an engine of economic growth and one of the most effective creators of new jobs,” pointing to the need to reflect this message in the media. This... Read More →

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The Rising Prominence of Adventure Tourism and Its Staying Power

August 15, 2011

Assistant Editor’s Note: The following article was originally published in the August 2011 issue of Leisure Group Travel Magazine as a guest post by ATTA Vice President Christopher Doyle and Christina Heyniger. By: Adventure Travel Trade Association (ATTA), Christina Heyniger, Strategic Accounts at Vital Wave Consulting, and  the 2010-11 Adventure Tourism Development Index  Tourism continues to occupy an important position in the global economy. It has been called the greatest voluntary transfer of wealth from rich to poor countries (Ashley, 2009). And, in both developed and developing countries, the sector commands attention as a means of sustainable economic development. For example: Ecuador’s president Rafael Correa’s 2011 goal is to see tourism become the chief source of income (over oil) for the country, and in the United States, President Obama signed the Travel Promotion Act, the first-ever national travel promotion and communications program to attract more international... Read More →

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