Spotlight: Destinations

Spotlight: Destinations     Who are the Millennials

Destination Marketing For Millennials

February 20, 2014

Editor’s note: This article was originally written by Joyce Shi for Solimar International’s blog. It’s reprinted here with full permission. It may be the year of the horse in the Chinese Zodiac, but in the travel industry, 2014 should probably be marked as the year of the local. Mass travel is out, and local, personalized experiences are in. Destination campaigns that emphasize local travel like Visit Philadelphia and “London and Beyond” have already been wildly successful. Who is driving this trend in travel? Millennials, of course – those who were born in the early 1980s – 2000s. Is your tourism business ready for the Millienials? Let’s start by looking at a few key features of this generation, as reported in this extensive study about Millennial travelers, & some ways tourism marketers can reach this key demographic. Are you familiar with the next generation of travelers? They are tech savvy. This almost goes without saying. Having grown... Read More →

Spotlight: Destinations     UK_holidayers

Active Not Passive: Poll Reveals that U.K. Holidaymakers are no Couch Potatoes

August 20, 2013

75 per cent of adults aged 18-64 now plan ‘have a go’ active holidays. High-adrenaline sports like water skiing, white water rafting, paragliding and snowboarding have greatest appeal London – Far from being a nation of couch potatoes, three-quarters of adults aged between 18 and 64 want to ‘have a go’ at a new sport or physical activity while on holidays, according to the new Post Office® Travel Money Activity Barometer. Rally car driving tops a list of 27 activities picked by people who want to experience a new activity on holiday.  58 per cent said they want to try it on a future holiday and this figure rose to almost two-thirds (65 per cent) of those aged 35-44. It was the top choice for ‘empty nesters’ as well with 38 per cent of 55-64 year olds wanting to get behind the wheel of a rally car for the first time. The active streak revealed by the Post Office report looks likely to be a serious intention because two-thirds of the adults surveyed had already taken part... Read More →

Spotlight: Destinations     housetrip

UK Holidaymakers Book Just Four Weeks Ahead For Summer Holidays

June 19, 2013

  British travellers leave it to the last minute, booking just 28 days before departure for summer getaways Despite this, Brits are the earliest bookers for Christmas and winter getaways London, UK – UK holidaymakers may be missing out on their ideal holiday accommodation due to their status as the latest bookers in Europe for summer breaks, says – one of the world’s leading holiday rental websites. According to data compiled by HouseTrip, British travellers confirm their summer holiday rental just 28 days before date of departure for breaks booked within the six-week school holiday window between mid-July and the end of August. This is less than half the average advance booking period for summer holidays of 59.7 days. The French are the ones first off the mark for summer rentals, securing their holiday accommodation an average of 66.8 days before departure. Germans follow at 54.4 days, with even the laid-back Spanish beating the Brits by booking their break... Read More →

Spotlight: Destinations     itb

Germans Travelling More Often, Shorter Itineraries

June 18, 2013

Germans are as keen on travel as ever – almost 50 per cent plan a second trip besides their main annual holiday – according to the latest ADAC Reisemonitor survey Italy and Austria have become increasingly popular for extra breaks Berlin, GERMANY - Almost 50 per cent of Germans have already made up their minds to take an extra break in addition to their main annual holiday. According to the findings of a representative survey carried out by ADAC Reisemonitor and presented at ITB Berlin, around 45.1 per cent of the respondents said that in 2013 they were planning to go on an extra break taking five days or longer. As people age they travel a lot more often. 52.7 per cent of the over-60s said they planned to go on more holidays, in contrast to only 40.9 per cent of under-29s and 43.6 per cent of 30 to 39 year-olds. Germany’s was very popular among the interviewees. For 37.1 per cent it was their main holiday destination and for 41.3 per cent the place where they took a second break.... Read More →

Spotlight: Destinations     vacation2

U.S. Vacationers are Planning Ahead, Seeking Value Over Budget, and Leaving The Kids Behind

May 20, 2013

The fourth largest hotel and resort portfolio in the U.S., Destination Hotels & Resorts, predicts 2013 trends. Englewood, CO. – A new consumer survey focused on travel for the upcoming summer season unveils some surprising trends, from a renewed interest in planning ahead to a primary focus on value rather than strict budget considerations. Results from the March 2013 study conducted by Destination Hotels & Resorts (Destination), the nation’s fourth largest hospitality management company, also revealed that more than half of travelers are planning at least one trip without the kids. A snapshot of the survey’s ten key findings is below, full results and analysis can be found in Destination’s online media center. Travelers are learning the early bird gets the worm (and best rate). Bucking the post-recession boom of flash-sales and last-minute-deals, vacation planners are beginning to shop ahead again. Destination has seen the booking window among leisure... Read More →

Spotlight: Destinations     Manuel_Butler_2

European Travel Commission Elects Manuel Butler as New President

April 17, 2013

Brussels - Mr Manuel Butler, Director General of Tourspain (Spain) was elected President of the European Travel Commission (ETC) at the 84th General Meeting in Dublin (Ireland) on 11th April. Mr Manuel Butler succeeds Ms Petra Hedorfer of the German National Tourist Board (GNTB) for a three-year term. Also elected at the meeting were Mr Gergely Horvath (Hungarian National Tourist Office) and Mr Marios Hannides (Cyprus Tourism Organisation) as the organisation’s Vice Presidents. Manuel Butler has been CEO of the Spanish Institute for Tourism since January 2012 and has acquired extensive experience in destination marketing over more than 25 years working in management positions, both in the public and the private sector, in Western Europe, North and Latin America. “Europe is the world’s number one tourist destination. However, this leadership position should not be a reason for complacency. Europe has to contend with growing competition in the increasingly globalised international... Read More →

Spotlight: Destinations     union-jack-bricks

Rebuilding U.K. Tourism BRIC by BRIC

March 19, 2013

Assistant Editor’s Note: In an article originally published by Hotel Industry Magazine, Euromonitor International’s Franziska Brandenburger explains why the future of the UK hotel industry lies with the BRIC nations. 2012 put the UK on the map – and many expect the events of last year to positively influence incoming tourism over the next two years. As business and leisure travel from Europe and the US to the UK is on the decline due to the economic climate and turmoil in the Eurozone, companies operating in the travel and tourism industry are paying more attention to travellers from the BRIC nations. The first half of 2012 saw sharp increases in incoming travel to the UK, especially from Thailand, South Korea, Brazil, South Africa and India, which is proof that the travel and tourism industry needs to start focusing on travellers from emerging markets. Industry experts believe that Chinese travellers are the most important inbound tourists to business from the BRICs, followed... Read More →

Spotlight: Destinations     ETC

The European Travel Commission Puts China at the Centre of its Marketing Strategy

March 6, 2013

Berlin – Europe enjoyed a good performance of its tourism industry in 2012 as total arrivals grew by 3.5% last year. “With 476 million international tourist arrivals, Europe is the world’s largest destination, representing a 50% market share worldwide. This share might slightly shrink due to the strong growth of arrivals to other continents-especially Asia. But we will still remain a dominant force in the years to come”, explained at an ITB Press Conference Eduardo Santander, Executive Director of the European Travel Commission. ETC comprises 33 National Tourism Organisations in Europe comprising most of the continent’s largest countries except France, the UK and the Netherlands which recently left the Commission. ETC has been attributed with a budget of one million euro to muscle its presence abroad, especially to overseas countries. Its website “” was recently revamped and a new campaign done in partnership with the European Commission was also launched.... Read More →

Spotlight: Destinations     ETC-Logo

European Travel Commission Announces Strong Response to the Challenges Posed by the Global Tourism Market

February 27, 2013

Brussels - European tourism has performed vigorously in recent years, although long-term projections point to a slower growth of international arrivals when compared to other regions. The European Travel Commission (ETC) announced a firm commitment to promote European destinations in overseas markets at the official opening of the 27th Annual Meeting of the ETC Market Intelligence Group (MIG) in Brussels on Wednesday, 20th February 2013. Despite a turbulent economic environment, European tourism (+4%) demonstrated substantial growth in 2012, following a year of even stronger growth (+7%) in 2011. However, long-term projections point to a slow – but steady – decline in Europe’s share of the global tourism market. Challenged by the increasingly fierce competition of emerging destinations in long-haul markets, and by the persistence of an uncertain economic climate in its internal market, Europe needs bold actions to realise its growth potential. The European Travel Commission... Read More →

Spotlight: Destinations     Screen Shot 2013-02-12 at 7.50.07 PM

Adventure Tourism Across Africa is Up

February 12, 2013

Adventure tourism in Africa is booming, according to industry experts across the continent. Victoria Falls expects an 8% increase in tourism this year thanks to its growing reputation as an adventure tourism hot-spot. Destination marketer spokesman, Ross Kennedy, says 5% more rooms were sold so far this year and hotels such as Ilala Lodge, Victoria Falls Safari Lodge, Victoria Falls Hotel and The Elephant Camp are experiencing 70-80% occupancies. Activities most popular with adrenalin junkies are Zambezi River white river rafting; high wire activities such as gorge swinging, Ziplining, Flying Fox (cable car) and abseiling; guided canoe safaris; Bungee jumping from Victoria Falls bridge; ‘Flight of the Angels’ helicopter tours of the falls, Batoka Gorge and Zambezi National Park; swimming in Devil’s Pool on the lip of the falls; elephant back safaris and walks with lions. Namibia’s adventure tourism playground is Swakopmund, says Jean Haupt, spokesperson for the... Read More →

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