Trade News

Featured Article     Trend Watch     woman-cycler-solo-traveler-400x300

She’s Looking for Adventure, She’s Going Alone and She’ll Tell You All About It: Introducing the Solo Female Traveler

May 13, 2014

The stats came out loud and clear this spring: 63% of over 100,000 bookings made by Intrepid Travel last year were made by women. 54% of travelers considered affluent by a MMGY Global study are women. 65% of clients booking adventure trips on are women. 66% of US women polled by have vacationed without her partner. 53% increase in demand is what Small Luxury Hotels noticed for single female bookings between 2011 and 2012. We’ve entered the era of the female traveler. Over the past few years women have tipped the scales and have become the majority of travelers in a number of categories. There are a few factors in play here. Just because women are booking more travel, don’t be tempted to think that it’s because they are holding the credit card for their partners. This increase is a reflection of a contingency of women traveling alone. This contingency is a mix of business and leisure travelers, and this is a change that the industry can’t ignore. There... Read More →

Trend Watch     greenlandphoto

Getting Happy in Greenland

May 12, 2014

On April 18, the travel news and information site Skift posted their 20 favorite Pharrell Williams “Happy” video tributes that inspire wanderlust. On April 19, ATTA President Shannon Stowell wondered out loud on Facebook if maybe it wouldn’t be cool to see a “Happy” video from Greenland. Hours later, Greenland-based photographer Mads Pihl asked if people in the capital city of Nuuk might want to come have a dance party in the street that maybe he could film. Seventy-five people showed up to Pihl’s dance party on a Sunday night and some of them even came back for more filming on Monday. The result now lives on Visit Greenland’s website and has been seen nearly 50,000 times. “I think we realized that this ‘Happy’ wave had been rolling for quite a while, and Greenland was… a bit late to the game,” says Mads Pihl. “But we want to show the world, that the Arctic can play along in games like these.” Pihl adds, “The main goal was to have fun and get strangers to... Read More →

Monthly Newsletter     Trend Watch     IMG_2488

Flashpacking is a Thing and You’re Probably Already Doing It

April 15, 2014

Backpacking is the ultimate low-budget option for eager world travelers. It conjures up images of gap-year young people on bus rides with huge packs on their laps, sparsely furnished hostels in off-the-beaten-path locales and tattered hand-me-down copies of guide books. In case you haven’t noticed, the world has changed and travel has changed with it. Backpacking is trending again, and with mobile devices at the ready, backpackers are are staying in touch while they are out there exploring. “Flashpacking” is the term being used to describe this new iteration of backpacking in the connected world. Jennie Germann Molz is a sociologist who studies globalization, travel and technology. She recently published a paper called “The Social Affordances of Flashpacking: Exploring the Mobility Nexus of Travel and Communication.” The ATTA asked her to walk us through the implications of this new trend. What is your best definition of flashpacking? What does a flashpacker look like? Flashpackers... Read More →

Featured Article     Monthly Newsletter     Trade Events     march-feature

2014 Top Social Media Trends for Travel Marketers

March 19, 2014

Three months in to 2014 and we’re past making predictions of what the year in social media will look like. We’re living it. The ATTA is focusing on four major trends this month that will shape online life this year — highlighting the ones that will be most relevant for the travel industry, from how to find travelers on social media and speak their language to how to organize your office to best engage socially with your customers. 1. Social Listening: Are you following your followers? Social listening is real-time monitoring of your audience (your audience is your customers, plus all the potential customers in your current customers’ networks). It’s listening in on the conversations going on around your brand, your products and your industry. Travel companies often see the benefit of social listening in a crisis (think: airline delays or cancellations), but don’t know what they should be listening for on a regular basis. There are sophisticated tools to do this (Radian6... Read More →

New & Different     Photo Credit: Green World Adventures - Costa Rica

Can Ecotourism Lower Poverty?: ATTA Interviews Author of New Study that Says Yes

March 18, 2014

Editor’s Note: A new study, published in Proceedings of the National Academy of Sciences (PNAS), finds that communities neighboring conservation areas in Costa Rica had lower rates of poverty relative to other areas. ATTA talked to one of the authors, economist Paul J. Ferraro of Georgia State University, about the role of tourism in poverty alleviation. What specifically were you setting out to explore in this study, and what were your key findings as it pertains to ecotourism? Photo Credit: Green World Adventures – Costa Rica Recent studies have asserted that there is a causal link between the establishment of protected areas and reductions in poverty in Costa Rica, Thailand and Bolivia. We set out to determine how exactly these reductions came about in Costa Rica – in other words, we wanted to clarify the mechanisms through which nature protection affects poverty in local communities. In Costa Rica, protected areas reduced one measure of poverty by an estimated 16 percent... Read More →

Industry Partner News     image001

OUTSIDE Travel Awards 2014

March 18, 2014

Editor’s Note: The ATTA is happy to announce that the following ATTA members were honored by the OUTSIDE Travel Awards 2014: Ibex Expeditions — Best Mountain Trip; H&I and Backroads — Best Bike Destination; Ciclismo Classico — Best Foodie Destination; Island Jane Eco-Tours and South Expeditions — Best Adventure Hub; Wilderness Travel — Best Family Trip; Fogo Island Inn and Juvet — Best New Hotel; GeoEx — Best Splurge Best Trips, Deals, Service Providers, Apps and Gear Santa Fe, NM – OUTSIDE, America’s leading active lifestyle brand, has announced this year’s annual Travel Awards winners. From the most beautiful beaches to the best deals, the 2014 OUTSIDE Travel Awards celebrate the top destinations and travel providers in the U.S. and around the world that inspire people to participate in an active lifestyle. The winners appear in OUTSIDE’s April issue (on newsstands March 18), and online. This year, OUTSIDE tapped its global... Read More →

Trend Watch    

Global Travel Trends 2013/14 by IPK International

March 17, 2014

Source: World Travel Monitor® – IPK International Berlin – Spirits were upbeat in most global tourism destinations in 2013. Great numbers of new jobs were created and figures on pending tourism investments are high. Hence, again in 2013, tourism has proven to be one of the main growth drivers in an otherwise somewhat languishing world economy. Unfortunately, some destinations were unable to escape internal violence, political unrest and natural catastrophes. Conflicts continued to play out in Egypt; after a brief recovery, sales figures plunged again last fall. In Syria, the tourism industry has collapsed completely. Political unrest is surfacing in Thailand and Turkey, although not yet resulting in negative sales figures. Greece, although still unsettled, revived in 2013 and now sparkles in the glow of a double-digit tourism increase. An ambivalent pattern is also seen for the countries of origin of international tourism. Despite ongoing national and bank debt crises, the economic... Read More →

ATN Now     Screen Shot 2014-03-17 at 6.19.55 PM

Online Conference Call to Discuss Russia’s Growing Outbound Travel and Tourism Market to the United States

March 15, 2014

Dear Travel and Tourism Professional, We invite you to join us in an online conference call to discuss the exciting opportunities arising from Russia’s growing outbound travel and tourism market to the United States. Our team at the U.S. Embassy in Moscow, together with local experts in the industry, look forward to sharing our views on the trends and commercial opportunities we observe in the Russian market. About 300,000 travelers from Russia visit the United States annually, contributing millions of dollars to the U.S. economy. Russia tourists take advantage of the many opportunities that await them in the United States from swimming in the ocean to skiing in the mountains to shopping in major cities and at outlets to enjoying amusement parks across the country. We will host the online conference call on Monday, March 24 from 11:00 a.m. to 12:00 p.m. U.S. Eastern Time (7:00 p.m. Moscow Standard Time).  We have asked local travel and tourism experts to join the call, including: Margarita... Read More →

Spotlight: Sustainability     sti-sdnl

Sustainable Destination Leadership Network Welcomes Four New Partner Destinations

March 13, 2014

Expanded Network Represents Nine Destinations from Five Continents – All Committed to Destination Stewardship Washington, DC – The Sustainable Destination Leadership Network (SDLN), the first global collaboration of its kind for decision-makers and practitioners from tourism authorities, has welcomed four new partner destinations since it’s launch event last November at The World Travel Market. Los Lagos (Chile), Mara Naboisho Conservancy (Kenya), Turismo Lanzarote (Spain), and the Namibia Ministry of Environment and Tourism are now a part of this pioneering network. With the addition of these global leaders, SDLN’s Destination partners now represent five continents, with a range of destinations including protected areas, municipalities, and countries. The growing and diverse makeup of the network is indicative of the increasing interest and potential of well-managed tourism that protects the environment, culture and heritage, drives economic growth, and creates good jobs. It... Read More →

Trade Events     Final - Women in Travel Summit

First-Ever Women in Travel Summit for Female Travel Bloggers and Brands in Chicago from March 14-16!

March 10, 2014

Love to travel? Love to blog? Or even…both? Join us March 14-16 at the historic Palmer House Hilton in Chicago for the Women in Travel Summit, the first and only travel blogging summit by and for women. Meet other female travel bloggers, connect with brands, build expertise and engage in the global sisterhood of traveling women. Tickets start at $149 for bloggers and $299 for brand reps, or $99 for a one-day pass. Check out this 3-minute video to see why you should come, or register now for your chance to be a part of this annual event from the very beginning. See you there!  Read More →

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