ATTA Press Releases
Study Reveals that Israel, Slovak Republic, and Chile Are Among Countries with Highest Adventure Tourism Potential
July 28, 2011
3rd Annual Adventure Travel Development Index Ranks Adventure Tourism in Developed and Emerging Markets WASHINGTON, D.C. – A study published by George Washington University, the Adventure Travel Trade Association (ATTA) and Vital Wave Consulting revealed that Israel, the Slovak Republic and Chile were among the top adventure tourism destinations for 2010. The Adventure Tourism Development Index (ATDI), now in its third year, offers a ranking of countries around the world based on principles of sustainable adventure tourism and is calculated through a combination of expert survey data and quantitative data gathered from international indices. To view this study, visit this link: http://www.adventureindex.travel/downloads.htm. “When we first developed the technical method for scoring countries in 2008, we didn’t know how it would be received,” said Kristin Lamoureux, visiting assistant professor of tourism and hospitality management. “Three years later, countries are using the... Read More →
ATTA Press Releases Member Press Releases
Mountain Khakis® Partners With the Adventure Travel Trade Association (ATTA)
July 20, 2011
Jackson Hole, WY Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces their partnership with the Adventure Travel Trade Association (ATTA). A global organization, the ATTA supports adventure tourism businesses and destinations the world-over. Their nearly 800 business members are comprised of tour operators, , tourism boards, travel agents, accommodation-providers, travel media, and other industry partners. All are united by the common goal of working to ensure the sustainable development of the adventure tourism industry by way of people, planet and profit. “Mountain Khakis is a perfect fit for our organization,” stated Chris “Chez” Chesak, ATTA’s Vice President of Business Development. “Their outdoor-worthy product and passionate, grassroots company philosophies align perfectly with ATTA’s and our member companies’ philosophies. We’re thrilled to have their support and look forward to wearing more of their product in the field.” According... Read More →
ATTA Press Releases
ATTA Members Comprise Majority of Just-released 2011 Travel + Leisure “World’s Best” Survey
July 18, 2011
SEATTLE– Seventeen active members of the Adventure Travel Trade Association were honored in the 16th annual Travel + Leisure “World’s Best Awards” Reader’s Survey, the cover story of the August 2011 print issue of the magazine now at newsstands, and also available online, in iPad version and on iTunes. In the Tour Operators and Safari Outfitters category, 14 of the 25 listed are ATTA constituents, including the #1 winner, Micato Safaris; three additional ATTA Member were included in either the Family Hotels or Small-Ship Cruise Line categories. ATTA Members featured in the Travel + Leisure World’s Best, most of which also are profiled at www.adventure.travel, include: &Beyond – #9 Tour Operator / Safari Outfitter Asia Transpacific Journeys – #10 Tour Operator / Safari Outfitter Austin-Lehman Adventures – #5 Tour Operator / Safari Outfitter Backroads – #17 Tour Operator / Safari Outfitter Butterfield & Robinson – #12 Tour Operator / Safari... Read More →
ATTA Press Releases
ATTA Continues Membership with the Outdoor Industries Women’s Coalition
July 18, 2011
OIWC members made vision boards at a recent networking event in Seattle (Michele Flamer) Supporting women to thrive both within their organizations as well as the larger industry is the aim of the Outdoor Industries Women’s Coalition (OIWC). As the Adventure Travel Trade Association (ATTA) advances on its one year anniversary as a Corporate Member of OIWC, it joins the ranks of 76 outdoor companies also committed to same objective. ATTA finds the partnership provides further professional development to its female team members and also is significant in contributing to its larger goal of creating synergies between the outdoor and adventure markets. Alice Gifford, ATTA Member Advocate, who participates in OIWC events and uses the online network and newsletters, remarked, “Unlike the leaders of ATTA who come from the gear and apparel business, my own background is within the travel industry. As the ATTA builds a bridge between these two related industries, my role as the Member Advocate... Read More →
ATTA Press Releases
Adventure Travel Demonstrates Staying Power with Encore ORSM Appearance
July 13, 2011
ATTA President to Address Outdoor Industry on Adventure Traveler Trends Aug. 6th (SEATTLE) – July 13, 2011 – Presented by the Adventure Travel Trade Association (ATTA), the Adventure Travel Hub in the Outdoor Retailer Summer Market (ORSM) Ballroom will again serve as the meeting place for creative marketers of outdoor gear and apparel brands seeking innovative partnerships and progressive consumer outreach opportunities to access the $89+ billion adventure tourism industry where travelers spend $53 billion annually for related gear, apparel and accessories*. ATTA’s Adventure Travel Hub returns to at the Salt Palace Convention Center in Salt Lake City, Utah, August 4-7, 2011, where adventure tourism destinations Bosnia-Herzegovina and Mexico will be showcased for the first time, along with returning, world-renowned adventure destinations Norway and Belize. Centered in the Ballroom (BR527) in 800 sq. ft., the ATTA will build upon its 2010 launch of the Adventure Travel Hub. Within the... Read More →
Adventure Travel World Summit ATTA Press Releases ATWS Press Releases
Adventure Travel Association Announces Bill Richardson’s Participation in 2011 World Summit in Chiapas, Mexico
April 12, 2011
Govenor Bill Richardson - 2011 Featured Speaker (SEATTLE) – Governor Bill Richardson will be the featured closing keynote speaker at the Adventure Travel Trade Association’s (ATTA) Adventure Travel World Summit on October 20, 2011, in San Cristóbal de las Casas, Chiapas, Mexico. Known for his work as a diplomat and special envoy on sensitive missions to win the release of hostages, American servicemen and prisoners in North Korea, Iraq, Cuba and Sudan, Richardson has recently founded the Richardson Peace Institute which will train government entities in peacekeeping and hostage negotiations. “Throughout my travels in the effort of diplomacy worldwide, it has become clear that connecting on a basis of a sense of place can be a lynchpin for creating peace,” said Governor Bill Richardson, who served as Governor of New Mexico between 2002 and 2010. “To truly make progress in any business, understanding of local cultural heritage and possessing a sense of adventure is... Read More →
ATTA Press Releases
ATTA Gains Visibility at ITB Berlin
March 15, 2011
Multiple meetings were the norm at The ATTA Adventure Lounge during the trade days. (SEATTLE) - Adventure Travel Trade Association (ATTA) President Shannon Stowell moderated the sustainable tourism session for ITB Berlin’s third annual Corporate Social Responsibility Day. The session, “Luxury and Environmental Sustainability: Friends or Foes?”, took place on Thursday, March 10, 2011 and included the following panelists: Enrico Ducrot, Managing Director, Eco Luxury Jose Dominique, Managing Director, CGH Earth experience hotels, India Farsin Walizadeh, Head of Operation & Development, Costa Navarino, TEMES S.A. Stowell navigated the discussion about the seeming contradictions between luxury vacations and environmental sustainability. Based on global best practice examples, the panelists discussed how the eco-resorts market segment is developing and what lessons can be transferred to the rest of the tourism industry from cases where luxury and sustainability... Read More →
ATTA Press Releases
ATTA President to Moderate Sustainable Tourism Session at ITB Berlin Convention
February 3, 2011
ATTA President - Mr. Shannon Stowell (SEATTLE) – February 3, 2011 –For ITB’s third Corporate Social Responsibility Day since its introduction at ITB in 2009, ITB convention organizers selected Adventure Travel Trade Association (ATTA) President Mr. Shannon Stowell to moderate the session, “Luxury and Environmental Sustainability: Friends or Foes?”. Stowell, who leads the adventure tourism industry’s global trade association which advocates for the responsible and sustainable development of the growing sector, will navigate discussions about the seeming contradictions between luxury vacations and environmental sustainability. Using worldwide best practice examples, session contributors will, in addition to illustrating how luxury and sustainability can be a match for each other, explore how the eco-resorts market segment is developing and discuss whether the pioneering experiences of specific resorts are transferable to the rest of the tourism industry. According to the director... Read More →
ATTA Press Releases
Scotland’s Easto Named to Adventure Travel Trade Association Advisory Board
January 27, 2011
(SEATTLE) — Co-founder and chief executive officer of internationally acclaimed sustainable adventure tour company Wilderness Scotland, Paul Easto has joined the Advisory Board of the Adventure Travel Trade Association, a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. Entrepreneur and Scotland native, Easto founded Wilderness Scotland, an award-winning tour company reputed for innovative adventure experiences in Scotland’s most undeveloped locations. Wilderness Scotland has earned recognition by National Geographic as one of the Best Adventure Travel Companies on Earth, the Best Green Tour Operator in the World Travel Awards, and is a multiple time winner in the World Travel Mart Responsible Tourism Awards. “Global leaders often rise to the surface by being at the center of influence as they work to bring various industry groups together for a common cause,” said ATTA President Shannon... Read More →
ATTA Press Releases
Kelig and Escudero Join Adventure Travel Trade Association Advisory Board
January 5, 2011
(SEATTLE) – Dr. Manal S. Kelig, co-founder of Gateway To Egypt, and Fernando Escudero, General Manager of the Tourism Promotion Institute of Salta, Argentina, today were named to the Adventure Travel Trade Association Advisory Board. Manal S. Kelig Kelig is a co-founder of Gateway To Egypt for Travel Marketing in the Middle East and Great Wonders of Egypt for sustainable travel to Egypt, North Africa and the Middle East. Active in the preservation of Egypt’s ancient and modern cultural heritage, Kelig and her partners are dedicated to developing programs that foster a culture of peace between travelers and locals. “The region of North Africa and the Middle East holds a wealth of attraction for those seeking adventure, mystique, ancient roots and a variety of authentic experiences,” said Kelig. “Yet, our adventure travel richness needs to be nurtured so it can develop strategically. I hope that together with the ATTA, we can create a stronger network between the MENA (Middle East... Read More →
