ATTA “In the News”
ATTA Chris Chesak Interviewed at Outdoor Retailer Winter Market 2012
January 25, 2012
ATTA Vice President of Business Development, Chris Chesak, represented ATTA at the Outdoor Retailer Winter Market last week, meeting with various outdoor brands to help facilitate partnerships between them and our extensive network of global destinations. Chesak was interviewed for a full page article (at right) in the OR daily publication. Read More →
ATTA "In the News"
ATTA’s Stowell Quoted in MarketingWeek Around Adventure Travel Stats and Trends
November 22, 2011
The ATTA’s Shannon Stowell was quoted extensively from his recent talk at World Travel Mart as the basis for an article in Marketing Week, entitled Travel brands can exploit a ripe market for adventure and romance holidays. An excerpt is below: Stowell said the whole travel industry is heading towards adopting an adventure approach because as travellers become more experienced, they are demanding new and unusual destinations and experiences. He backed this up with stats – in 2009/10 the mass tourism industry grew by an average of 4%, while adventure tourism grew 17%. He said 60% of 18 to 41 year old adventure travellers don’t book with tour operators, preferring to go it alone, while 61% of 41 to 70 year olds do. This suggests several things – the obvious, that older adventure travellers would be more receptive to engaging with tour operator brands, but also that there is an opportunity to cater more for the agent-averse younger audience. For more information, please... Read More →
ATTA "In the News"
The 2011 ATWS Extensively Covered in Travel Weekly
November 22, 2011
The Adventure Travel Trade Association’s 2011 Summit in Chiapas, Mexico was extensively covered in a two-page spread in Travel Weekly after the publication sent reporter Diane Merlino to attend the event. Summit goals, content, notable quotes and partnership announcements comprise of the feature article, as well as the preparation the country undertook to support the industry conference of 600+ delegates, representing over 50 nations globally. Read the entire article. Read More →
ATTA "In the News"
ATTA and Members Featured in TIME Magazine Piece
September 16, 2011
The ATTA, along with members Cruceros Australis, Andean Treks and Go South Adventures, were featured in a recent TIME Magazine article on how climate change is changing travel itineraries and even creating new opportunities: The Adventure Travel Trade Association, which offers resources to tourists, points out that even those who aren’t super physically fit are doing springtime hikes in Greenland and eastern Tibet on mountain trails that had been covered in snow until summer. New trails are opening up in South America. “Due to the rapid glacial recession in the high Andes of southern Peru, we are now doing treks over 17,000-ft. [5,000 m] passes on routes which until five years ago were snowfield,” says Peter Robertson, president of Andean Treks, an operator based in Watertown, Mass. The article also covered the negative aspects of climate change and how they impact the travel industry. Access the digital version on TIME, entitled Go with the floe Read More →
ATTA "In the News" Travel & Outdoor Gear
Eight Ways for Retailers to Tap into the Adventure Travel Trend
September 16, 2011
Assistant Editor’s Note: This piece was written by the Outdoor Industry Association, in cooperation with ATTA, and is now part of their Resource Library. It is posted here with their permission. Adventure travel is already a multi-billion dollar business. But according to the Adventure Travel Trade Association, it may just be hitting its stride. “Tourism bureaus only now are pouring money into adventure travel,” notes ATTA President Shannon Stowell. “For outdoor brands right now, it’s still largely unexplored territory.” Larger adventure travel promotion budgets mean millions of new consumers will be introduced to outdoor recreation in coming years, providing a huge source of growth for outdoor brands. ATTA describes the three pillar attractions of adventure travel as physical activity, interaction with the environment and cultural exchange. Eight of ten adventure travel operators surveyed offer hiking and walking, while 54 percent offer wildlife viewing and 53 percent offer... Read More →
ATTA "In the News"
The Adventure Travel Development Index is Used in Forbes Travel Article
September 8, 2011
The Adventure Travel Development Index was the basis for a recent Forbes article, a lifestyle piece called Top 10 Adventure Travel Destinations You Didn’t Know About, by Andrew Bender: Where to go on your next trip? So many choices, no? Well, the Adventure Travel Trade Association is out with its newest survey of adventure travel destinations. Some of them, particularly in the developing world, may surprise you. The Adventure Travel Development Index (ATDI) defines adventure travel as interaction with nature, interaction with culture and a physical activity at least two and preferably all three in the same trip. Researchers polled over 315 tour operators, travel writers, assorted tourism officials and hospitality industry experts and ranked countries on 10 factors including sustainable development, safety and security, health, natural resources, cultural resources and infrastructure. The growing consumer recognition of adventure travel, and of the ATTA as an industry leader, is reflected... Read More →
ATTA "In the News"The Independent Covers the 2010 Adventure Travel Development Index (ATDI)
August 2, 2011
On Monday, August 1st, The Independent, a leading national newspaper published in London, published a story covering the findings of the 2010 Adventure Travel Development Index (ATDI), conducted by the Adventure Travel Trade Association, the George Washington University and Vital Wave Consulting. Switzerland has topped an annual ranking of adventure tourism destinations by the Adventure Travel Trade Association - but if you’re looking for something a little less traditional, Israel or the Slovak Republic could be the best bets. The 3rd annual Adventure Travel Development Index (ADTI) ranked 195 countries, giving a score to each one signifying its potential for adventure tourism based on ten factors including infrastructure, safety, sustainability policies, natural resources and adventure activity resources. Read the entire article. Download the PDF. Read More →
ATTA "In the News"U.S. Travel Warnings, regarding Particular Areas in Mexico, Must be in Proper Context: by Rodolfo Lopez-Negrete and Shannon Stowell
August 2, 2011
Assistant Editor’s Note: The following op-ed piece was written by ATTA President Shannon Stowell and CEO of the Mexican Tourism Board, Rodolfo Lopez-Negrete, was published today in the Dallas Morning News, El Paso Times, Austin Statesman, Baja Insider, Mexi Data. There were no fireworks in Nuevo Laredo over the July 4th long weekend – of any kind. In the lead up to America’s Independence Day, the Texas Department of Public Safety published a travel warning encouraging Texans to avoid travel to the Mexican border town which is but a stone’s throw away from the cities of San Antonio and Corpus Christi. The reason: “credible intelligence” indicating that the Zetas Cartel was planning attacks on U.S. citizens. This travel warning is significant and marks a very constructive trend with regard to the dissemination of information to the traveling public. This is not the first travel warning the Texas Government has issued with regard to travel to Mexico and no doubt it will... Read More →
ATTA "In the News"
ATTA & Members Featured Prominently in Business News Daily
May 24, 2011
The Adventure Travel Trade Association was featured in Tales from Adventure Travel Entrepreneurs, an article in Business News Daily. ATTA was used as an expert trade source for facts on the adventure travel industry, and three of our members (Ciclismo Classico, Wild China, Xola Consulting) were featured as successful case studies of entreprenuers who traded desk jobs for the adventure travel life. Read More →
ATTA "In the News"
ATTA & Chris Doyle Quoted in Hotel & Resort Insider on Emerging Trend of Adventure Travel
May 18, 2011
The ATTA and Vice President Chris Doyle were mentioned in a Hotel & Resort Insider post on The emerging travel trends of 2011, of which adventure travel was a primary focus. The Adventure Travel Trade Association (ATTA) has found that demand for adventure travel is on the rise. Chris Doyle, Vice President of the Adventure Travel Trade Association opines that in recent times most travelers are showing increasing inclination in gaining exclusive adventure experiences, which can be translated into lifetime memories. Download the PDF. Read More →
