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ATTA Expands Membership Benefits, Introduces Legal Document Templates for Tour Operators
May 10, 2012
Seattle, WA – With the expertise of attorneys Mona McPhee of McPhee Law Office, and Chun Wright of the Law Office of Chun T. Wright, PLLC, the Adventure Travel Trade Association (ATTA) today added to its expanding member benefits portfolio a series of company and customer legal templates and tip sheets. Intended primarily for small- and medium-sized tour operators, the new benefit builds upon the ATTA’s increasing array of cost-saving operational services provided to its members, including the recent additions of reduced-fee services such as credit card processing, e-commerce transactions, mobile payments and currency conversion. ATTA’s new legal tools also join other specialized offerings including customer insurance and evacuation services for ATTA members’ clients. For its first round of legal templates, the ATTA has introduced the following documents designed to give ATTA members a foundation upon which to draft their own documents that accurately reflect their company... Read More →
ATTA "In the News"
ATTA Regional Meeting Schedule Covered by Travel Agent Central
May 7, 2012
Travel Agent Central covered the following ATTA release about the North American regional meeting schedule for Spring 2012: Five Adventure Travel Trade Association Meetings Read More →
ATTA "In the News"
ATWS Mentioned in Swiss Article in Leisure Group Travel Magazine
May 1, 2012
The following quote is from a Swiss article for Leisure Group Travel Magazine about the Adventure Travel World Summit in Lucerne: It’s no wonder then that the Adventure Travel Trade Association has scheduled its ninth annual Adventure Travel World Summit for Oct. 8-11 at the Culture and Congress Center. As many as 600 adventure tourism professionals from more than 50 nations will gather in this supreme adventure travel destination. Read the full Leisure Group Travel Magazine article here. Read More →
ATTA "In the News"
2013 Adventure Travel World Summit Gains More Local Coverage in Namibia
May 1, 2012
New Era Newspaper in Namibia has announced that Namibia is one of three finalist for ATWS 2013. The following quote is from one of their articles discussing the announcement: The Adventure Travel Trade Association (ATTA) Secretariat, which organises the Summit, does not want to reveal who the other contestants are. Namibia is the only country that has come out publicly and announced its participation. Read the full article on New Era’s website. Read More →
ATTA "In the News"
ATTA Mentioned in CNN Article on Baby Boomers
April 27, 2012
CNN ran an article on baby boomers – and their adventurous bucket lists – which mentioned a study by George Washington University School of Business and the ATTA: Baby boomers are intrigued by popular TV shows like “The Amazing Race” and “Survivor,” have large budgets and crave trips that offer authentic cultural experiences, according to a study released last year by the George Washington University School of Business and the Adventure Travel Trade Association. Read the full article. Read More →
ATTA Creates Timeline of Key Milestones
April 17, 2012
Editor’s Note: It’s been just over eight years since Shannon Stowell took over the helm of the then flagging Adventure Travel Trade Association, then an empty vessel with literally no business activity, to a progressive organization flirting with 800 business/organization members representing more than 80 nations and recognitions in international media, among leaders of nations and the world’s leading tourism organizations. We thought it time to look back at some of our major milestones and here are some of the things that came to mind – sure, there’s more than what’s posted here, but these are just a few highlights. Download the ATTA Timeline Read More →
ATTA EventsUpcoming ATTA Regional Meetings for North America
April 4, 2012
Free registration required for all events – Register Here Leaders in adventure tourism are invited to join the global Adventure Travel Trade Association (ATTA) in the upcoming series of regional meetings across North America. Regional meetings are open to all industry professionals, and will be followed by casual, no-host happy hours in each city (see bottom). The ATTA has scheduled five Regional Meetings in a 14-day period across North America. The ATTA will deliver key news and information at each meeting regarding the state of the industry, business insights, and the latest travel trends, research and news. There will allow also be ample networking time. Details for the gatherings are as follows; press the REGISTER NOW button if you plan on attending. ATTA Regional NYC April 18 // 3-5pm Men’s Journal Magazine Office 1290 Avenue of the Americas, 2nd Floor ATTA Regional Denver April 24 // 3-5pm Boulder REI 1789 28th St ATTA Regional Seattle April 26 // 3-5pm Eddie Bauer... Read More →
ATTA "In the News"
ATTA News Releases Highlighted in Breaking Travel News
March 28, 2012
Two ATTA press releases on key news items were covered recently in Breaking Travel News: American Tourism Society joins forces with Adventure Travel Trade … and ATTA appoints new Public Relations contact for North America Read More →
ATTA Press Releases
Shay Mitchell Adventure Travel Experiences Deliver Impressive Digital Footprint ATTA Finds Success with “Pretty Little Liars” Star
March 23, 2012
Shay Mitchell's official Facebook page, featuring pictures of Ireland. Seattle, WA – The Adventure Travel Trade Association (ATTA) announces a recent success in developing its first creative partnership between a tour operator member, a destination member and a celebrity agency in Los Angeles that maximizes social media outreach, covering actress Shay Mitchell’s recent trip to Ireland. Even at the outset of the project, thousands of people have ‘liked’ the photos and stories and hundreds have commented, showing the power of social media to tell stories about a style of travel that has transformational capabilities, such as Mitchell’s mud-covered run in the Ireland countryside and an ATTA member-guided sea kayaking experience. Mitchell, who stars as Emily Fields in the hit television series, “Pretty Little Liars” —America’s top scripted basic cable series with an audience of 18-34 year old women —yesterday visited ATTA member Fáilte Ireland and toured with Vagabond... Read More →
ATTA "In the News"
ATTA Appoints New Public Relations Contact for North America
March 20, 2012
Seattle, WA - The Adventure Travel Trade Association (ATTA) announces its new public relations contact for North America, Jennifer Hobson, Principal of JLH Media. Hobson, whose company is based in Santa Fe, will serve as the main point of contact for all media relations in North America and will focus on consumer media outreach regarding the ATTA and the adventure industry on the whole. Chris Doyle, the ATTA’s Executive Director-Europe as well as Editor of AdventureTravelNews, will remain engaged with media relations but is shifting his focus to the industry’s significant growth in Europe. Hobson’s founded JLH Media in January 2011 after three years as the New Mexico Tourism Department’s Deputy Cabinet Secretary, appointed by Governor Bill Richardson. In this role Hobson served as the state’s international PR liaison and started the country’s first statewide Ecotourism Program. Before that, Hobson was the Director of Ballantines PR’s N.M. office, handling the N.M. Tourism... Read More →
