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Montreal Gazette Highlights ATTA/Xola Study
July 14, 2010
The Adventure Tourism Development Index — a country ranking system released by the Adventure Travel Trade Association and Xola Consulting — was highlighted Saturday in the Montreal Gazette. The Index had ranked Canada in the Top 10 for adventure opportunities. This article honed in on the achievements of Canada as listed in the Index, along with specific areas of improvement for the country. Read the article on montrealgazette.com: click here. Download a PDF of the article: click here. addthis_url = 'http%3A%2F%2Fwww.adventuretravelnews.com%2Fmontreal-gazette-highlights-attaxola-study'; addthis_title = 'Montreal+Gazette+Highlights+ATTA%2FXola+Study'; addthis_pub = 'atta'; Read More →
ATTA Press ReleasesOutdoor Retailer and Adventure Travel Trade Association Bring Adventure Travel Hub to Summer Market 2010
June 25, 2010
The Adventure Travel Hub will showcase how retailers partnering with travel destinations can maximize their appeal to the adventure traveler and outdoor enthusiast SAN JUAN CAPISTRANO, Calif. – Outdoor Retailer (OR) today announced its partnership with the Adventure Travel Trade Association (ATTA) to host the Adventure Travel Hub at Outdoor Retailer Summer Market 2010 to be held at the Salt Palace Convention Center in Salt Lake City, Utah, August 3-6, 2010. “This new feature of the show will enable dealers to discover new ways to serve customers interested in experiential travel, and become true specialty partners to the brands and destinations that provide gear and adventure,” said Kenji Haroutunian, Outdoor Retailer show director. “This has been bubbling under the surface at the show for some years, and we’re glad to help shed light on this exciting opportunity in the Grand Ballroom at OR.” The 1,000 square foot Adventure Travel Hub will be at the center of the Grand Ballroom... Read More →
ATTA EventsUpdated: ATTA Regional Meetings
June 21, 2010
Coming to a city near you, the ATTA’s regional meetings are open to all travel industry professionals, creating peer-to-peer networking among tour operators, destination marketing representatives, specialty and adventure travel agents, and consumer and travel trade media. In most meetings, the ATTA will present an “Adventure Travel Industry Briefing”, featuring current strengths and threats facing the industry, backed up by recent industry survey results, market size data and a synopsis of emerging trends. The meeting will then shift to lively group discussions on topics such as the economy, key market forces, marketing strategies, special presentations and more. Skip to: Boulder, February 11th COMPLETED! Boston, February 19th COMPLETED! New York City, February 24th COMPLETED! San Francisco, March 12th COMPLETED! Washington, D.C., March 23rdCOMPLETED! Atlanta, April 1stCOMPLETED! Miami, April 2ndCOMPLETED! Seattle, April 26thCOMPLETED! Toronto, May 4thCOMPLETED! Big Sky, June 28th Big... Read More →
ATTA "In the News"The ATTA Referenced in Sunday’s Wall Street Journal
June 15, 2010
In an article on changes to the buying activities of middle-aged Americans, the ATTA was used as a resource for the size of the market for adventure travelers in their 40s and 50s. The article also includes mention of ATTA Member Mountain Travel Sobek. “…But industry watchers say those have become increasingly old hat for restless boomers, more of whom are seeking pristine natural settings and exotic adventures. According to the Adventure Travel Trade Association, folks in their 40s and 50s now make up nearly half of those who book trips in the $52 billion adventure-tourism industry…” Read the Full Story on WSJ.com: Click here. (PDF version) addthis_url = 'http%3A%2F%2Fwww.adventuretravelnews.com%2Fthe-atta-referenced-in-sundays-wall-street-journal'; addthis_title = 'The+ATTA+Referenced+in+Sunday%26%238217%3Bs+Wall+Street+Journal'; addthis_pub = 'atta'; Read More →
ATTA Press ReleasesAdventure Tour Operators Association of India and Adventure Travel Trade Association Enter Partnership
May 26, 2010
SEATTLE — Collaborating to responsibly promote and sustainably grow the adventure travel market is the catalyst behind a newly reached agreement between the global Adventure Travel Trade Association (ATTA) and the Adventure Tour Operators Association of India (ATOAI). Signed recently by the president of each association, Mr. Tejbir Singh Anand of the ATOAI and Mr. Shannon Stowell of the ATTA, the agreement is latest in the ATTA’s expanding Association Partnership (AP) initiative, a partner program first conceived of in 2007 and now 25 organizations strong. “Only the ATOAI can bring to the global stage awareness, expertise and insights concerning the adventure tourism impact and potential of India,” said Stowell. “Its commitment to professionalism, environmental practices and social responsibility reflects our hopes, expectations and aspirations for the future of adventure travel.” The new partnership between ATOAI and the ATTA brings together organizations throughout India... Read More →
ATTA Press ReleasesPhoCusWright and the ATTA Pioneer New Research in Adventure Travel
April 19, 2010
Sherman, Conn. USA —PhoCusWright, the travel industry research authority on the evolving dynamics that influence how travelers, suppliers and intermediaries connect, today announced a partnership with the Adventure Travel Trade Association (ATTA), an 550+ member trade group dedicated to the sustainable development of adventure travel worldwide. Through the partnership, the two organizations will explore trends in adventure travel, one of tourism’s most vibrant and promising sectors representing an estimated $52 billion in outbound tourism from North and South America and Europe. PhoCusWright and the ATTA will produce groundbreaking new research that empowers tourism industry leaders to make informed strategic decisions and investments. The research will be released in an upcoming PhoCusWright Special Report: When They Get There (And Why They Go): In-Destination Events, Attractions & Activities. “This pioneering research project will help us more completely define the value of... Read More →
ATTA Press ReleasesWildChina’s Mei Zhang Joins Adventure Travel Trade Association Advisory Board
April 13, 2010
(SEATTLE) – Entrepreneur, China native and founder of internationally acclaimed sustainable adventure tour company WildChina , Mei Zhang, today was named to the 15-member Adventure Travel Trade Association Advisory Board. Zhang, a native of Yunnan province in southwest China, holds an MBA from Harvard Business School and worked for McKinsey & Company before creating Beijing-based Wild China, which offers distinctive, ecologically sensitive journeys in China. While consulting for The Nature Conservancy, Zhang witnessed the push and pull between economic development and conservation of both nature and culture in Yunnan. She strongly believed that there was a for-profit solution to this: providing sophisticated interpretation of Chinese culture and nature, and therefore creating experiential travel that was unheard of in China. “The ATTA represents big and small businesses alike, and particularly for adventure tour operators, most which are small operations driven by passion, there... Read More →
ATTA Press ReleasesAustralia and Africa Tourism Associations Join ATTA’s Network
March 30, 2010
(SEATTLE) – Adding to its global network of tourism associations, the Adventure Travel Trade Association has secured new agreements with the Australia Tourism Export Council (ATEC)/Backpacker Tourism Advisory Panel (BTAP) and the U.K.-based African Travel and Tourism Association, now marketed under the title, Advancing Tourism to Africa. Dubbed the Association Partnership (AP) program, the Adventure Travel Trade Association has assembled 25 organizations since the AP’s 2007 inception, each of which share a common interest in actively collaborating to unify, network, promote, professionalize and responsibly grow the adventure travel market. Productive peer-to-peer networking and community collaboration continue to serve as the driving force behind increased participation in the AP program. With the newest member additions, these alliances will help expand marketing networks between North America and European organizations with those in Australia and Africa. Nigel Vere Nicoll, CEO of... Read More →
Partner NewsOpenTravel Launches the OpenTravel Forum
December 22, 2009
Editor’s Note: Long-time partners of the ATTA, the Open Travel Alliance, a community where companies in the electronic distribution supply chain work together to create an accepted structure for electronic messages, opened a new forum for professionals within the adventure travel sector to actively contribute to the dialogue. Below, please find OTA’s Executive Director Valyn Perini’s open invitation to participate: “Members and friends of OpenTravel, Over the years, hundreds of you have used the OpenTravel Implementers Forum to post your questions or comments about implementing OpenTravel schema. Built on the free Google Groups platform, this forum was technically unsophisticated and completely unmoderated by OpenTravel. It met a need, but had limited usefulness. We’ve heard your requests for a more robust Forum to use as a resource for your implementations of OpenTravel schema, so we are delighted to announce the launch of the OpenTravel Forum. Built on... Read More →
ATTA EventsUpdates: 2010 Adventure Travel World Summit, Early Bird Deadline Set, “Suggest a Speaker” Process Introduced
December 16, 2009
Early Bird Registration Announced For the Adventure Travel Trade Association’s October 4-7, 2010 Adventure Travel World Summit in Aviemore, Scotland, the ATTA has set its Early Bird special pricing registration to expire April 15, 2010. Already, more than 50 adventure travel industry executives have pre-registered for the annual gathering which is expected to sell out early at 600 delegates. The First Minister of Scotland will be opening the event, the networking will be as powerful as always, media are lining up, the ATTA has identified great speakers and entertainment, and delegates will get the first-hand opportunity to experience the great outdoors in the legendary Scottish Highlands. For the ATTA’s 2009 Adventure Travel World Summit in Quebec, there were 535 registrations representing 43 countries – an event which achieved a 95%+ very satisfied/satisfied rating from nearly 200 detailed survey responses. Register for the 2010 Adventure Travel World Summit now to guarantee your... Read More →
