Travel & Outdoor Gear
Premiere Vision Innovation Prize 2010 for Schoeller Textil AG
October 18, 2010
Fabric with energear™ technology wins major textile prize Paris/Sevelen: The second annual PV Awards were presented in Paris. From 113 nominees, the international jury found a winner for each of five categories. Schoeller Textil AG won the “Innovation Prize 2010” with the new technology called energear ™. The fabric presented is from the schoeller-shape group and was recognized as “the most innovative, the most intelligent, the most technological and creative”. Apparent contradictions between tradition and technology merge in this authentic wool quality from Schoeller Textil AG. The winner of the Innovation Prize 2010 combines refined elegance with exceptional performance underscoring the concept of wellness in the textile with energear™. The schoeller-shape fabric features a transversely elastic bonded wool/polyester blend quality interior and exterior in an exciting interplay. The pleasant, smooth jersey inside is tone on tone with the soft outside. Maximum protection... Read More →
ATTA Press Releases Travel & Outdoor Gear
Eddie Bauer Renews, Deepens Connection to Adventure Tourism Sector
September 17, 2010
SEATTLE – The Adventure Travel Trade Association (ATTA) today announced that Eddie Bauer, a specialty retailer of sportswear, outerwear, gear and accessories for the active outdoor lifestyle, is now the Official Outfitter of the ATTA and will be the sole apparel Sponsor of the ATTA’s consumer-facing adventure directory website. Eddie Bauer First Ascent will also be the Presenting Sponsor of the 2010 Adventure Travel World Summit (ATWS) Day of Adventure. As a Major Sponsor, Eddie Bauer joins Visit Scotland and Cairngorms National Park as the ATTA’s only Major Sponsors. Eddie Bauer’s increased level of support of the ATTA illustrates the brand’s interest in more deeply re-connecting with its respected adventure and mountaineering heritage. Additionally, its decision to support the ATTA dovetails strategically with First Ascent, Eddie Bauer’s line of world-class expedition gear created with some of the best mountain guides in the world. “Since Eddie Bauer first founded his sport... Read More →
ATTA Press Releases Travel & Outdoor Gear
World’s Largest Outdoor Sports Industry Gathering Gets Dose of Adventure
August 17, 2010
ATTA’s Adventure Travel Hub Creates Stir at Outdoor Retailer Summer Market, Bridges Adventure & Outdoor Industries Between feature story coverage in the trade show daily, advance social media work, email marketing, good old-fashioned Rolodex outreach to its extensive network within the outdoor industry, the ATTA and its destination and gear partners managed to make “adventure travel” one of the hottest topics of conversation at the world’s largest outdoor sports industry gathering between August 3-6 at the Outdoor Retailer Summer Market (ORSM) 2010 in Salt Lake City. Bringing together the adventure travel and outdoor gear industries, the ATTA’s pilot trade show meeting space, dubbed the “Adventure Travel Hub” drew potential tourism partners from among the audience of more than 22,000 trade professionals. It was the first time that a tourism concept was presented at the show in its 30-plus year history. Backing the concept through sponsorship were the tourism boards from... Read More →
Featured Article Travel & Outdoor Gear
ATTA Pilots Presence at Outdoor Industry Trade Show
July 30, 2010
Between August 3rd and 5th the Adventure Travel Trade Association will attend the Outdoor Retailer Summer Market 2010 in Salt Lake City, the outdoor recreation industry’s leading event which draws more than 1,000 exhibitors and approximately 40,000 industry attendees semi-annually. There, the ATTA will introduce the adventure tourism industry to the outdoor industry via the Adventure Travel Hub exhibit where retailers, manufacturers and tourism representatives can build relationships and collaborate to access and market in new and creative ways. Read More →
Member Press Releases Oceania Travel & Outdoor Gear
ZORB® Launches new product – the ZURF
July 15, 2010
Rotorua, NZ – ZORB Limited, the New Zealand adventure tourism operator that provides the ZORB experience in New Zealand and overseas, has launched its latest product – the ZURF. After a number of years of fine-tuning the design, ZORB is happy to announce the launch of its latest product, the ZURF – cousin of the ever-popular ZORB globe. The ZURF is a 3m x 3m inflatable cylinder with two open ends. Participants climb inside the 1.8m interior and roll the ZURF around. The ZURF can safely hold three adults or four-to-five children. Designed using similar technology and manufacturing processes to that of its cousin – the ZORB globe – the ZURF is a durable, quality, NZ-made product. Its design enables a wide-range of uses. The ZURF is a versatile amusement device available to the public for use as a fun activity on flat ground, or sheltered bodies of water. It is not designed for rolling down hills. Event companies, resorts, pool complexes, and private party hosts – all... Read More →
ATTA Press Releases Travel & Outdoor GearOutdoor Retailer and Adventure Travel Trade Association Bring Adventure Travel Hub to Summer Market 2010
June 25, 2010
The Adventure Travel Hub will showcase how retailers partnering with travel destinations can maximize their appeal to the adventure traveler and outdoor enthusiast SAN JUAN CAPISTRANO, Calif. – Outdoor Retailer (OR) today announced its partnership with the Adventure Travel Trade Association (ATTA) to host the Adventure Travel Hub at Outdoor Retailer Summer Market 2010 to be held at the Salt Palace Convention Center in Salt Lake City, Utah, August 3-6, 2010. “This new feature of the show will enable dealers to discover new ways to serve customers interested in experiential travel, and become true specialty partners to the brands and destinations that provide gear and adventure,” said Kenji Haroutunian, Outdoor Retailer show director. “This has been bubbling under the surface at the show for some years, and we’re glad to help shed light on this exciting opportunity in the Grand Ballroom at OR.” The 1,000 square foot Adventure Travel Hub will be at the center of the Grand Ballroom... Read More →
Member Press Releases Partner News Travel & Outdoor GearIconic American Brand Eddie Bauer Celebrates 90th Anniversary
February 25, 2010
SEATTLE — Specialty retailer Eddie Bauer, The Original Outdoor Outfitter®, is turning 90. When Mr. Bauer first opened for business in 1920, his “Eddie Bauer’s Tennis Shop” was renting space in a gun shop in downtown Seattle. Within a year he had his own storefront and became renowned as an outfitter and innovator. While he built his business serving hunters and fishermen of the Pacific Northwest, he went on to become America’s premier expedition outfitter during the golden age of Himalayan mountaineering. Today, Eddie Bauer has approximately 364 stores in the United States and Canada, catalog and online businesses. The company offers premium-quality clothing, accessories and gear for men and women that complement today’s modern outdoor lifestyle. In October 2009, the company launched its First Ascent brand of guide-built gear, signaling a return to the company’s mountaineering roots as an expedition outfitter. “For the past 90 years, the... Read More →
Partner News Travel & Outdoor GearOutdoor Industry Association Awarded Portland Development Commission Grant for Development of Industry Eco Index
January 13, 2010
BOULDER, CO, January 13, 2010 – Outdoor Industry Association® (OIA) has received a $10,000 grant from the Portland Development Commission (PDC) that will allow OIA to finalize the development of the association’s Outdoor Product Environmental Leadership Standard (OPELS) project, a family of environmental leadership standards for outdoor products scheduled to debut in August 2010. The Phase 1 Eco Index, scheduled to be released at Outdoor Retailer Summer Market 2010, will include guidelines for packaging, product manufacturing and materials used in outdoor products as well as tools for measuring greenhouse gas emissions, water and waste. The initial Index will be open for beta testing by global brands. The final Eco Index will be released in winter 2011. OIA has also announced plans to develop a companion tool focusing on fair labor practices and recently opened collaboration with the European Outdoor Group to ensure global adoption of the index. OIA will hold a panel discussion... Read More →
Member Press Releases Travel & Outdoor GearExOfficio Launches Innovative Outerwear for Fall 2010
November 25, 2009
Creating Layering Solutions that Utilize Cutting Edge Technology Tukwila, WA – ExOfficio, a leading manufacturer of adventure travel apparel, has launched a new line of outerwear that utilizes Primaloft One and Polartec Wind Pro. Keeping the meandering adventurer in mind, ExOfficio outerwear is engineered for travel, adventure and the ultimate performance while outdoors. This logical layering system works together to achieve the ultimate warmth and functionality. Focusing on durability and versatility, these pieces provide varied solutions for outdoor layering. Storm Logic™ (MSRP: $120-$150) Innovative Outerwear Utilizing PrimaLoft® One for Lightweight Insulation How It Works PrimaLoft One absorbs 3x less water, is 14% warmer when dry and 24% warmer when wet than the competitive insulation. This slightly puffy collection is engineered with specially treated ultra-fine fibers to form a water resistant insulating structure. Wind Logic™ (MSRP: $95-$149) Innovative Fleece Collection... Read More →
ATTA Press Releases Travel & Outdoor GearEddie Bauer Sponsors Adventure Travel Trade Association, 2009 Adventure Travel World Summit
August 25, 2009
(SEATTLE) – (August 24, 2009) – Forty-six years ago, Jim Whittaker, donning Eddie Bauer mountaineering gear, became the first American to summit Mount Everest. Today, Eddie Bauer is in the midst of its significant launch of a new adventure and mountaineering gear and apparel line. To reclaim its mountaineering heritage, Eddie Bauer has launched major promotional efforts, including a year-long Key Sponsorship of the Adventure Travel Trade Association (ATTA) and its 2009 Adventure Travel World Summit (ATWS). Cooperative marketing exchanges are central to the Eddie Bauer-ATTA agreement, which includes financial backing for the ATTA and cross-promotion. The partnership provides Eddie Bauer with branding exposure and direct access to the association’s trade network, which includes hundreds of outfitters and agents worldwide who serve millions of adventure travelers annually. For its part, the ATTA receives branding exposure for its consumer initiatives such as www.adventure.travel within... Read More →
