ATTA Press Releases
Adventure Travel Trade Association Introduces New Advisory Board Members
February 9, 2012
Seattle, WA – The Adventure Travel Trade Association (ATTA) has appointed three new members to its Advisory Board, including Ms. Malia Asfour, Director of the Jordan Tourism Board in North America (JTBNA), Bill Bryan, President, Off the Beaten Path, and Richard G. Edwards, Founder of ecoism. Francis X. Farrell, CEO of Turnstile Media, Perry Lungmus, Vice President, Luxury Travel at Luxury Leaders, Russell Walters, President of Northern Outdoors, each of whom served on the ATTA Advisory Board for more than five years, will transition to Emeritus status. Antonio del Rosal, who has served on the ATTA Advisory Board for two years, has transitioned to the new role of ATTA Executive Director – Latin America. Asfour represents a country with which the ATTA has enjoyed a long partnership, while Bryan’s nationally acclaimed travel planning service handles outdoor adventure in some of the world’s leading adventure territories. Edwards, cited by Conde Nast Traveler as a Top Travel Specialist,... Read More →
ATTA Press Releases Featured Article
Adventure Travel Trade Association Unveils Regionalization Strategy, Promotes Internal Veterans to New Posts
February 8, 2012
The ATTA team at the 2011 Summit in Chiapas. Seattle, WA.— Responding to its diverse and growing base of nearly 800 businesses and tourism organization members representing 82 countries – up from approximately 100 members and a dozen countries in 2005, the Adventure Travel Trade Association (ATTA) today unveiled the first-phase of a multi-year regionalization strategy designed to better address the destination-specific needs, challenges and opportunities of leaders pursuing responsible adventure tourism development worldwide. For its initial phase, the ATTA is intensifying attention on Europe, Latin America, Australia/New Zealand and North America in 2012, which will be followed in a later stage by increased specialization in Africa, Asia, the Middle East and other adventure-rich destinations. Its early geographic focus brings increased support to areas where the ATTA has established a foothold – areas that the organization recognizes as requiring deeper support and specialization... Read More →
ATTA Press Releases
Adventure Travel Trade Association Releases 1H 2012 North America Regional Meeting Schedule
February 1, 2012
Seattle, WA—The Adventure Travel Trade Association (ATTA) announces its regional meeting schedule for 2012; in order to further enhance its member services, the ATTA built much of the 2012 schedule for its North American Regional Meetings next to each other, stringing five Regional events together in a 14-day period. This will allow any ATTA member to utilize these events as a platform to build a North American ‘roadshow’ around these dates. Tentative dates for the Regional gatherings are: 18-Apr ATTA Regional New York City 24-Apr ATTA Regional Denver 26-Apr ATTA Regional Seattle 1-May ATTA Regional Vancouver, Canada 3-May ATTA Regional San Francisco The ATTA will be delivering key news and information at each meeting regarding the state of the industry, business insights, and the latest travel trends, research and news. While the ATTA will help promote a member to its regional tour operators and agents, it will not be setting up any actual meetings. If successful, the ATTA... Read More →
ATTA Press Releases
Outdoor Retailer Summer Market 2011: ATTA’s Report on the Adventure Travel HUB
August 15, 2011
Productive partnership meetings took place at the Adventure Travel Hub. The Adventure Travel Hub, brought to the Outdoor Retailer Summer Market by the Adventure Travel Trade Association for the second consecutive year, was the confluence for more than 35 meetings between outdoor gear and apparel brands with the world-class adventure tourism destinations of Norway, Bosnia-Herzegovina, Mexico and Belize. The meetings, cultivated by ATTA through its extensive network, were designed to help foster creative partnerships and innovative marketing promotions between the adventure travel industry and the outdoor industry, whose overlapping interests and areas of expertise make for rich, synergistic outreach and branding initiatives. ATTA also fostered meetings with the destinations with over a dozen top media executives to introduce and foster new editorial content in publications such as National Geographic Traveler, Men’s Journal, Audubon and many more. Doyle and Stowell present on Tapping into... Read More →
ATTA Press Releases
Study Reveals that Israel, Slovak Republic, and Chile Are Among Countries with Highest Adventure Tourism Potential
July 28, 2011
3rd Annual Adventure Travel Development Index Ranks Adventure Tourism in Developed and Emerging Markets WASHINGTON, D.C. – A study published by George Washington University, the Adventure Travel Trade Association (ATTA) and Vital Wave Consulting revealed that Israel, the Slovak Republic and Chile were among the top adventure tourism destinations for 2010. The Adventure Tourism Development Index (ATDI), now in its third year, offers a ranking of countries around the world based on principles of sustainable adventure tourism and is calculated through a combination of expert survey data and quantitative data gathered from international indices. To view this study, visit this link: http://www.adventureindex.travel/downloads.htm. “When we first developed the technical method for scoring countries in 2008, we didn’t know how it would be received,” said Kristin Lamoureux, visiting assistant professor of tourism and hospitality management. “Three years later, countries are using the... Read More →
ATTA Press Releases Member Press Releases
Mountain Khakis® Partners With the Adventure Travel Trade Association (ATTA)
July 20, 2011
Jackson Hole, WY Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces their partnership with the Adventure Travel Trade Association (ATTA). A global organization, the ATTA supports adventure tourism businesses and destinations the world-over. Their nearly 800 business members are comprised of tour operators, , tourism boards, travel agents, accommodation-providers, travel media, and other industry partners. All are united by the common goal of working to ensure the sustainable development of the adventure tourism industry by way of people, planet and profit. “Mountain Khakis is a perfect fit for our organization,” stated Chris “Chez” Chesak, ATTA’s Vice President of Business Development. “Their outdoor-worthy product and passionate, grassroots company philosophies align perfectly with ATTA’s and our member companies’ philosophies. We’re thrilled to have their support and look forward to wearing more of their product in the field.” According... Read More →
ATTA Press Releases
ATTA Members Comprise Majority of Just-released 2011 Travel + Leisure “World’s Best” Survey
July 18, 2011
SEATTLE– Seventeen active members of the Adventure Travel Trade Association were honored in the 16th annual Travel + Leisure “World’s Best Awards” Reader’s Survey, the cover story of the August 2011 print issue of the magazine now at newsstands, and also available online, in iPad version and on iTunes. In the Tour Operators and Safari Outfitters category, 14 of the 25 listed are ATTA constituents, including the #1 winner, Micato Safaris; three additional ATTA Member were included in either the Family Hotels or Small-Ship Cruise Line categories. ATTA Members featured in the Travel + Leisure World’s Best, most of which also are profiled at www.adventure.travel, include: &Beyond – #9 Tour Operator / Safari Outfitter Asia Transpacific Journeys – #10 Tour Operator / Safari Outfitter Austin-Lehman Adventures – #5 Tour Operator / Safari Outfitter Backroads – #17 Tour Operator / Safari Outfitter Butterfield & Robinson – #12 Tour Operator / Safari... Read More →
ATTA Press Releases
ATTA Continues Membership with the Outdoor Industries Women’s Coalition
July 18, 2011
OIWC members made vision boards at a recent networking event in Seattle (Michele Flamer) Supporting women to thrive both within their organizations as well as the larger industry is the aim of the Outdoor Industries Women’s Coalition (OIWC). As the Adventure Travel Trade Association (ATTA) advances on its one year anniversary as a Corporate Member of OIWC, it joins the ranks of 76 outdoor companies also committed to same objective. ATTA finds the partnership provides further professional development to its female team members and also is significant in contributing to its larger goal of creating synergies between the outdoor and adventure markets. Alice Gifford, ATTA Member Advocate, who participates in OIWC events and uses the online network and newsletters, remarked, “Unlike the leaders of ATTA who come from the gear and apparel business, my own background is within the travel industry. As the ATTA builds a bridge between these two related industries, my role as the Member Advocate... Read More →
ATTA Press Releases
Adventure Travel Demonstrates Staying Power with Encore ORSM Appearance
July 13, 2011
ATTA President to Address Outdoor Industry on Adventure Traveler Trends Aug. 6th (SEATTLE) – July 13, 2011 – Presented by the Adventure Travel Trade Association (ATTA), the Adventure Travel Hub in the Outdoor Retailer Summer Market (ORSM) Ballroom will again serve as the meeting place for creative marketers of outdoor gear and apparel brands seeking innovative partnerships and progressive consumer outreach opportunities to access the $89+ billion adventure tourism industry where travelers spend $53 billion annually for related gear, apparel and accessories*. ATTA’s Adventure Travel Hub returns to at the Salt Palace Convention Center in Salt Lake City, Utah, August 4-7, 2011, where adventure tourism destinations Bosnia-Herzegovina and Mexico will be showcased for the first time, along with returning, world-renowned adventure destinations Norway and Belize. Centered in the Ballroom (BR527) in 800 sq. ft., the ATTA will build upon its 2010 launch of the Adventure Travel Hub. Within the... Read More →
Adventure Travel World Summit ATTA Press Releases ATWS Press Releases
Adventure Travel Association Announces Bill Richardson’s Participation in 2011 World Summit in Chiapas, Mexico
April 12, 2011
Govenor Bill Richardson - 2011 Featured Speaker (SEATTLE) – Governor Bill Richardson will be the featured closing keynote speaker at the Adventure Travel Trade Association’s (ATTA) Adventure Travel World Summit on October 20, 2011, in San Cristóbal de las Casas, Chiapas, Mexico. Known for his work as a diplomat and special envoy on sensitive missions to win the release of hostages, American servicemen and prisoners in North Korea, Iraq, Cuba and Sudan, Richardson has recently founded the Richardson Peace Institute which will train government entities in peacekeeping and hostage negotiations. “Throughout my travels in the effort of diplomacy worldwide, it has become clear that connecting on a basis of a sense of place can be a lynchpin for creating peace,” said Governor Bill Richardson, who served as Governor of New Mexico between 2002 and 2010. “To truly make progress in any business, understanding of local cultural heritage and possessing a sense of adventure is... Read More →
