ATTA Events
President Shannon Stowell Speaks as Entrepreneur-in-Residence to Montana State University Business Students
January 26, 2012
ATTA President Shannon Stowell presented to the College of Business at Montana State University (MSU) as an Entrepreneur-in-Residence, being involved in multiple aspects of the program for several days. Stowell’s November 30th presentation to the students focused on an introduction of global adventure travel and its pivotal role in international economies and how it can be developed in a manner critical to the protection of local environments, wildlife and culture. Stowell spoke about the transformative possibilities of adventure tourism for individuals as well as organizations and communities – a personal tenet that led him to leave Altrec.com, a successful outdoor retail start-up he co-founded in 1998, to restructure and rebuild the ATTA in 2004. What prompted you to participate in the Entrepreneurial program of the MSU Business Program? I was invited by Dr. Scott Bryant, the director of the Jake Jabs Center for Entrepreneurship Program at MSU to come and spend some time with... Read More →
ATTA EventsUpcoming Webinars :: August – September 2011
August 14, 2011
Based on feedback from ATTA members, current industry trends and development needs, the ATTA presents the following calendar of ATTA Tune In Webinars for August through September, 2011 exclusively for ATTA members (except where noted for sustainable tourism matters, in which case, the Webinars are open and free to the entire industry). Interested in the ATTA’s Webinars but not a Member yet? Learn more and sign up today: click here. ATTA MEMBERS ONLY WEBINAR Tablets as a Marketing Tool – What makes sense for your business? THURSDAY AUGUST 18, 2011 – 10:00 AM PDT Jordan Stolper John Rasmus At the end of 2011 there’ll be nearly 40 million iPads in use. The tablet will forever change the way people interact with content and shop online. For adventure travel operators, the iPad (and tablet platforms) promises to be an invaluable marketing and communications tool. But where to start? This webinar will make sense of the rapidly changing tablet landscape. We’ll take... Read More →
ATTA EventsUpcoming Webinars :: July – September 2011
July 18, 2011
Based on feedback from ATTA members, current industry trends and development needs, the ATTA presents the following calendar of ATTA Tune In Webinars for July through September, 2011 exclusively for ATTA members (except where noted for sustainable tourism matters, in which case, the Webinars are open and free to the entire industry). Interested in the ATTA’s Webinars but not a Member yet? Learn more and sign up today: click here. ATTA MEMBERS ONLY WEBINAR PAY PER PAX – Getting the Most of Paid Online Advertising THURSDAY, JULY 28, 2011 – 10:00 AM PDT For years, it was pretty much impossible for small properties and boutique tour operators to have the budget to build a brand campaign through advertising. Although our products may be the best in the business, it was almost impossible to actively place your brand in front of consumers through paid advertising. Thanks to our friends at Google, Bing, and Yahoo, now the little guys get a voice. Trip Advisor started setting a trend... Read More →
ATTA Events
June Webinars for ATTA Members: Legal Forms Toolkit & Content Marketing in Supplier / Operator Relationships
June 14, 2011
Based on feedback from ATTA Members, current industry trends and development needs, the ATTA presents the following calendar of ATTA Members Tune In Webinars for June, 2011 exclusively for ATTA Members (except where noted for sustainable tourism matters, in which case, the Webinars are open and free to the entire industry). THURSDAY, JUNE 23, 2011 – 10:00 AM PDT Legal Issues for Adventure Travel Companies - MEMBERS ONLY Every adventure travel company requires a solid legal foundation to grow and succeed. For this reason and in response to member requests, ATTA is working to provide legal tools and resources as part of the upcoming Best Practices library. To kick start the discussion and development of this new member resource, we have asked two ATTA members – who are also attorneys – Mona McPhee (Mona McPhee / Jones Law Group PLLC and Chunnie Wright (Law Office of Chun T. Wright) to provide an overview of the major legal areas where agreements are typically required... Read More →
ATTA Events
ATTA WEBINAR: Using Tourism Certification to Position your Business in the Market
May 16, 2011
Editors Note: ATTA Webinars are usually for Members Only, but because of the importance of the topic the ATTA has elected to make this Webinar free for all adventure travel professionals. These webinars were delivered on June 9th & 16th 2011. Please find the video recordings and PDF slide decks below. Part #1 Complete | Slides & Video Recording below Part #2 Complete | Slides & Video Recording below The Rainforest Alliance and the Global Sustainable Tourism Council (GSTC) are proud to present to the ATTA and tourism industry at large a 2-part webinar series called Using Tourism Certification to Position your Business in the Market moderated by GSTC Technical Director Amos Bien. The first webinar addressed specific terminology related to sustainable tourism and defined certification. Amos also discussed why certification is an important tool for sustainable tourism marketing, as well as gave successful real world examples. The second webinar went deeper into how to implement... Read More →
ATTA EventsUpcoming Webinars – June 2011
May 16, 2011
Based on feedback from ATTA members, current industry trends and development needs, the ATTA presents the following calendar of ATTA Tune In Webinars for June, 2011 exclusively for ATTA members (except where noted for sustainable tourism matters, in which case, the Webinars are open and free to the entire industry). Interested in the ATTA’s Webinars but not a Member yet? Learn more and sign up today: click here. Using Tourism Certification to Position your Business in the Market THURSDAY, JUNE 9 (Part 1) & THURSDAY, JUNE 16, 2011 (Part 2) - 10:00 AM PDT OPEN TO MEMBERS & NON-MEMBERS – REGISTER NOW! The Rainforest Alliance and the Global Sustainable Tourism Council (GSTC) are proud to present to the ATTA, and tourism industry at large, a two-part webinar series called Using Tourism Certification to Position your Business in the Market moderated by GSTC Technical Director Amos Bien. The first webinar will address specific terminology related to sustainable tourism and... Read More →
ATTA Events
ATTA Webinar: Jordan & Egypt — A Tourism Update from the Field
May 9, 2011
ATTA President Shannon Stowell recently returned (April 22-28, 2011) from Jordan and Egypt. He was part of a delegation assessing the effects on tourism, especially the safety implications for international tourists. During their visit, Shannon met with government officials from the U.S., Jordan and Egypt to get a better sense of what they think will happen in the near future. Watch the recording of the webinar presented by Shannon Stowell, along with guest speaker Malia Asfour - Director of the Jordan Tourism Board, on Friday, May 13, 2011. Read the Q&A with Shannon about his reflections on the trip and the developments since. Read More →
ATTA Events
‘Adventure Travel – Staying Power’ – The ATTA Invites You to its San Francisco Regional Meeting
April 20, 2011
Peer-to-peer networking is primary benefit to ATTA's regional meetings, as it was during this Regional Meeting in New York last year. The Adventure Travel Trade Association invites you to join us on April 21ist for our San Francisco regional meeting, open to all industry professionals. Whether you’re located nearby, or your travels bring you to SF, we look forward to the opportunity to see you in person, deliver industry insights, and help facilitate networking with all attendees. Location: Sports Basement, 610 Old Mason Street in the Presidio of San Francisco, CA 94129-0570 In the Big Room – http://community.sportsbasement.com/stores/presidio/ AdventureDrinks SF to follow, @ City Tavern, 3200 Fillmore Street, from 4-7pm ATTA will give a briefing on adventure travel trends and the latest news and research for all travel professionals – tour operators, packagers, destinations, NTBs, CVBs, travel agents and media. Vice President Chris Doyle will present, “Adventure... Read More →
ATTA Events
Adventure Travel – Staying Power February 25, 2011 at NY Times Travel Show
January 27, 2011
Peer-to-peer networking is primary benefit to ATTA's regional meetings, as it was during this Regional Meeting in New York last year. An Industry Partner to the New York Times Travel Show, the Adventure Travel Trade Association (ATTA) will host its New York Regional Meeting for tourism industry professionals at the 2011 New York Times Travel Show. ATTA President Shannon Stowell and Vice President Chris Doyle will deliver the featured program, Adventure Travel – Staying Power, where they will offer a synopsis of emerging trends within adventure tourism, provide insights into significant shifts in the marketplace, illustrate how “adventure travel” has earned its place in the permanent lexicon of the leisure travel industry and in the minds of consumers, and will convey how the stature of adventure travel has risen and captured the attention of national tourism boards and heads of states as a viable, sustainable economic force worldwide. Who: Seattle based, the ATTA is a global... Read More →
ATTA Events
Adventure Travel Trends Briefing February 11, 2011 at Boston Globe Travel Show
January 27, 2011
Peer-to-peer networking is primary benefit to ATTA's regional meetings, as it was during this Regional Meeting in Seattle. The Adventure Travel Trade Association (ATTA), a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market, will host its Boston Regional Meeting for tourism industry professionals at the Boston Globe Travel Show. ATTA Vice President of Business Development Chris Chesak will offer a synopsis of emerging trends within adventure tourism, provide insights into significant shifts in the marketplace, illustrate how “adventure travel” has earned its place in the permanent lexicon of the leisure travel industry and in the minds of consumers, and will convey how the stature of adventure travel has risen and captured the attention of national tourism boards and heads of states as a viable, sustainable economic force worldwide. Who: ATTA’s Boston Regional Meeting, sponsored by... Read More →
