Editor’s Field Notes
Notes from the Field: 2012 ITB Berlin Report
March 14, 2012
ITB Berlin 2012- Flags at Entrance North (Photo: ITB Berlin) The Adventure Travel Trade Association has just completed robust participation at the 2012 ITB Berlin conference (March 7-11, 2012), directly following a site inspection and planning delegation in Lucerne, Switzerland for the 2012 Adventure Travel World Summit. ATTA’s ITB representation included Vice President Chris Chesak and Meredith Guzy of the Business Development team; regional representation by Paula Mendes (Executive Director of Australasia, Canada, Brazil & Portugal), Christopher Doyle (Executive Director of Europe and Editor of AdventureTravelNews), Antonio del Rosal (Executive Director of Latin America); and Member Advocate Alice Gifford and Assistant Editor / Special Projects Nicole Petrak. The ATTA team held more than 70 meetings on-site per day, which The ATTA Booth remained busy. included outreach with international media and current as well as potential members, partners and sponsors. Additionally, the... Read More →
Editor's Field NotesLetter from the Editor – May
May 19, 2009
Reporting from Stockholm, Sweden, on May 19th…meetings today included relationship-building with VisitSweden.com, The Swedish Ecotourism Society and Nature’s Best, a 80-member group of tour operators here in Sweden. ATTA’s visit here builds upon the ATTA’s 2008 Adventure Travel World Summit (host destination: Norway) efforts to strengthen the global network within Scandinavia. Our visit here comes on the heel’s of last week’s trek through New York City, where National Geographic Adventure graciously hosted more than 90 adventure travel trade professionals at our May 13th regional meeting, which included ATTA member tour operators, destination marketing organizations and service providers, plus an impressive contingent of influencers new to ATTA and eager to connect, plus quality media keeping tabs on our industry’s progress. Attendees networked early in the meeting, gained insights from ATTA updates, and then participated in several group discussions. Given the gravity of... Read More →
Editor's Field NotesEditor’s Field Notes: December 2008 Update
December 18, 2008
Two Adventure Travel World Summits (Brazil in September, Norway in October), a host of regional meetings, attendance at global travel trade shows, participation in a sustainable travel project 13,000 miles from home, ongoing injection of news into AdventureTravelNews, plus the behind-the-scenes development of ATTA’s soon-to-launch adventure travel community, has kept this editor occupied these past few months. Now, in the midst of an economic downturn we’re all feeling, and having just returned from the ATTA staff retreat, know that we’re here to continue conveying your news to extend your reach to our subscription base, which now exceeds 18,000 adventure travel industry professionals. Additionally, we’ll work to zero in on news and information that will help your organization navigate these testy times. Stay tuned for news and coverage from new contributors in 2009 as we work to expand our coverage and reach. If you’ve interest in contributing to the knowlege... Read More →
Editor's Field NotesEditor’s Field Notes: AdventureTravelNews Moves from Bi-Monthly to Weekly Under New Format
May 12, 2008
AdventureTravelNewsTM greets you this month in a whole new format that we hope will keep you returning weekly, if not daily, for news and updates. With significant advances in online publishing systems, the ATTA has been able to greatly reduce the time and resources previously required to publish bi-monthly installments. What that means is that with this new approach, AdventureTravelNews (ATN) will present new updates – at least weekly – presenting news, information and features from the field. Navigation is rather intuitive and offers viewers several paths to quickly access news of special interest. Plus, in signing up for RSS feeds, you can receive email alerts of new articles available at ATN. Next month, you’ll be able to sign up for alerts on topics of special interest to you. Several new features and columns also have been added to ATN, including Viewpoints, which gives you an opportunity to present editorial opinions on topics of concern to the health and progress... Read More →
