Business Insights
Social Media Round-up: TripAdvisor Gets Personal, Cool New Campaigns, Google+ for Businesses
April 15, 2012
Hot news this month included TripAdvisor’s new personalization feature which displays reviews and activity from Facebook from your Facebook friends: When people research hotels, attractions or other vacation information on the site, they will see reviews first from their friends, followed by reviews from friends of friends. Visitors have the option to send the the reviewer a private message with further travel questions. TripAdvisor says this friends of friends feature means visitors are now 10 times more likely to see social context when they use the travel site. Read more about how this move can affect travel businesses. The Idaho Division of Tourism is the latest organization to come up with a creative social media campaign likely to go viral – check out the details here on Tnooz. Using Google+ to market your business? Great Content Marketing Ideas for Using Google Plus details strategies around various features of the social platform and how to make the most of them. If... Read More →
Business Insights Marketing
Five Traits of Highly Successful Salespeople
April 3, 2012
Whether you’re evaluating your skills, trying to gauge that of new hires, or trying to train your current team, sales effectiveness is an issue that weighs on the minds of most managers. A recent Inc. article by Geoffrey James reports that research on emotional intelligence has identified five traits that good salespeople have – or have learned to cultivate. For examples on how to identify assertiveness, self-awareness, empathy, problem-solving and optimism in a sales environment- and how to develop these personality traits further – read the entire article. What skills do you look for when hiring salespeople? What traits from your current team have you observed being most effective? Read More →
Business Insights Marketing Mobile Social Media Technology
Free ROI Tracking Tools for Social Media, Travel Habits Identified by Smartphone Brand: Top Mobile & Social Media Headlines for Travel
February 15, 2012
Social Media Headlines 5 Essential Spreadsheets for Social Media Analytics Free and customizable spreadsheet tools for business owners tracking social media stats. 8 Reasons Your Social Initiative Will Fail Eight pitfalls that ruin the efficacy of social media projects for businesses. Facebook enables users to add travel apps to their Timelines In a move that will encourage more social sharing about travel aspirations and experiences, Facebook is now allowing user to add applications from Where I’ve Been, Airbnb, TripAdvisor, Gogobot and Wipolo to their Facebook Timelines. Mobile Headlines Cheapflights.co.uk Identifies Travel Habits Based on Smartphone Brands Blackberry users are more luxury-spending inclined, iPhone users are more driven to take risks and enjoy shopping and romantic getaways, while Android users are the most up for adventure travel. Research shows massive surge in iPad travel browsing Mobile browsing on travel websites has grown three quarters... Read More →
Business Insights
How a Tourism Board Made its Visitor Centre Look and Feel Like an Apple Store
February 13, 2012
The British city of Manchester has gained media attention for its new visitor centre, which boasts state-of-the-art, interactive technology for people to explore the city through and plan their stay, retail items and what a recent Tnooz article dubs Apple-like interior design. The new center was designed with user-experience in mind and offers a large Mediawall, desktop computers, Twitter feeds and Microsoft Surface tables for visitors to use to research and book activities and services the city provides. According to Tnooz: Real-time information is streamed into the centre on screens mounted on the walls, each carrying messages not only from the VisitManchester website but also local tourism businesses as well as residents and visitors… [The center] has achieved a number of key milestones: 52% of visitors used the Surface tables or PCs to get more information – Daines says: “Younger respondents particularly were more likely to use the surface tables and computer without assistance... Read More →
Business Insights Feature Marketing
Digital Content Top Priority for Travel Companies
February 13, 2012
Frommer’s Unlimited releases 2011 Digital Marketing and Content B2B Survey London/Hoboken - Social media, content, mobile and apps, and natural search engine optimisation will be the top four areas for travel organizations with 83% planning to increase overall digital marketing spend in 2012, according to a new global survey released today by digital travel online content specialists Frommer’s® Unlimited, the business-to-business division of Frommer’s®, a branded imprint of Wiley. A full copy of the report is available from www.frommers.biz/research. The survey of 350 travel organisations was undertaken with global digital travel news service Tnooz and respondents included airlines, agents, tour operators and consolidators, hoteliers, tourist boards, car rental, rail, travel insurance, publishing and cruise companies. 78% of the survey said they planned to increase digital marketing budgets for the year ahead and 19% said budgets would remain the same. Only 3% said they were... Read More →
Business Insights Must Read/View Social Media
Three Social Media Predictions For 2012
January 18, 2012
A recent article on Forbes.com, by Avi Savar, Founder and CCO of Big Fuel, a social media agency that is part of Publicis Groupe, discusses three trends and tools to watch in 2012 in the ever-evolving landscape of social media. 1. Geo-Gaming – Savar predicts that 2012 will be the year that geo-location technology – which allows consumers to ‘check-in’ on social media sites – goes transactional, while also allowing relationships between brands and consumer to become more personalized: This is a game-changer for retailers because it enables them to put potential consumers in the context of time and place and more effectively influence purchase intent…The context of the offline world is crucial for marketers so they know what kind of message to deliver and how to interact with a customer at any given time. Is my potential customer in front of a store or on the couch? Is that person with people or alone? Savar explains that geo-location will transition... Read More →
Business Insights By the Numbers Social Media Trend Watch
Social Media Round-up: Why Facebook Is Now Your Most Important Tool (or Not) and How to Use it (Or Not)
October 12, 2011
by Nicole Petrak, Assistant Editor and ATTA Special Projects Unless you have been out in the field for the last few weeks (with your head buried in the sand), you’ve seen the buzz around the new Facebook changes, which have drawn everything from near rapturous reviews from techie press to renewed public outcry around privacy issues. Whatever your take, its clear these updates are going to continue, and as they develop, likely translate into big opportunities for businesses and brands to extend their reach to consumers – check out a more in-depth analysis of these shifts here. Facebook is moving full steam ahead in their attempt to become the global interface for people to connect, share, and increasingly research, influence, shop and purchase. According to The L2 Digital IQ Index®: Travel, a study by digital research & consulting organization L2 Think Tank, Facebook already dominates the social web when it comes to the travel industry (a key section in their report is titled... Read More →
