Customers of the Two Award-Winning Companies Will Benefit With Enhanced Services and Privileges
Billings, MT, Aug. 8, 2012 – Award-winning tour operator Austin-Lehman Adventures (ALA), the active tour company setting land-and-cruise adventure travel vacations standards in The Americas, Europe, Africa and the Caribbean, announces that Eastern Mountain Sports (EMS) has selected ALA to be its exclusive adventure travel partner and purveyor.
The announcement was made this week by Dan Austin, ALA’s founding director and Scott Barrett, EMS Vice President.
“This new preferred partner relationship brings together two companies whose respective clientele expect only the best in quality and service,” said Austin. “Clients of both companies will benefit from the alliance as EMS refers customers to ALA for their active adventure tour needs and Austin-Lehman Adventures in turn, directs tour participants to EMS for fulfillment of apparel and equipment needs.”
Austin said that ALA and its guests will enjoy the advantages of EMS’s superior buying power and quality product offerings. Guests will benefit from links to easy online EMS shopping lists and ALA-suggested packing lists, special VIP incentives at EMS for all ALA trip guests, and coupons and awards for ALA travelers that can be redeemed at EMS online and in store.
In turn, ALA will engage EMS customers by providing special VIP and exclusive offerings of ALA trips as part of a developing EMS Customer Loyalty Program. The partnership also plans cross-promotional opportunities including in-store promotions, kiosks and video on ALA adventure trips. Exclusive EMS tours and departures will be featured. EMS will host ALA-sponsored Travel Nights (with slides, speakers, refreshments) at some of their flagship locations.
“Eastern Mountain Sports is all about helping our customers have unforgettable outdoor experiences,” said Barrett. “In addition to the top-quality gear and expert advice our customers expect from us, this partnership with Austin-Lehman Adventures enables us to connect our customers with world class adventure trips straight from our stores and web site.”