AdventureTravelNews

Aurora Expeditions Wins ‘Best Overall Use of Social Media’ at 2013 SMITTY Awards

After becoming the first cruise operator to implement a brand new social media tracking service on their remote voyages to Antarctica and the Arctic earlier this year, Aurora Expeditions has now taken home an award at the 2013 TRAVEL + LEISURE SMITTY (Social Media in Travel and Tourism) Awards.

Presented the ‘Best Overall Use of Social Media’ in the ‘Cruise Line’ category, the company is ecstatic to know that its pioneering efforts in social media are being acknowledged by TRAVEL + LEISURE editors and their panel of industry experts, as well as the wider travel industry.

The system, dubbed ‘Track my Trip’ and designed by TrekTraka, makes the most of the latest social media web-delivered software and aligns Aurora Expeditions in the forefront of the social networking space. This innovative and effective use of social media has allowed passengers to share their location, images and highlights of the destination via their social networks such as Facebook and Twitter, despite being in some of the most remote locations on Earth.

Not only does the system share the expedition highlights with friends, it also provides peace-of-mind to family members who can now follow the progress of their loved one on a journey that would otherwise sever any communications for an extended period.

Given the exceptionally remote location of many of their voyages, Aurora Expeditions understand that passengers find communicating with friends and family back home during their expeditions to be irregular, time consuming and expensive – not to mention the last thing they want to think about on their trip of a lifetime. By registering to the complimentary ‘Track My Trip’ system prior to departing for their voyage, passengers can enjoy their voyage with peace of mind that their family and friends know exactly where they are and what they are doing.

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