The ATTA’s 2010 industry report was quoted in an article in 50Plus.com, Exploring new frontiers through adventure travel in retirement:
For some people, retirement is all about adventure — trying new hobbies, starting a business or visiting places you’ve never been before. If you crave a different experience and a chance to venture off the beaten path, you’re not alone. Increasingly, many retirees and baby boomers are looking at adventure travel.
According to an August 2010 Adventure Tourism Market Report by George Washington University, the Adventure Travel Trade Association and Xola Consulting1, baby boomers are one of the main categories of adventure travellers today. Xola Consulting notes that 19% of adventure travellers are aged 50 to 74.2
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