Editors Note: ATTA Webinars are usually for Members Only, but because of the importance of the topic the ATTA has elected to make this Webinar free for all adventure travel professionals. These webinars were delivered on June 9th & 16th 2011. Please find the video recordings and PDF slide decks below.
Part #1 Complete | Slides & Video Recording below
Part #2 Complete | Slides & Video Recording below
The Rainforest Alliance and the Global Sustainable Tourism Council (GSTC) are proud to present to the ATTA and tourism industry at large a 2-part webinar series called Using Tourism Certification to Position your Business in the Market moderated by GSTC Technical Director Amos Bien.
The first webinar addressed specific terminology related to sustainable tourism and defined certification. Amos also discussed why certification is an important tool for sustainable tourism marketing, as well as gave successful real world examples.
The second webinar went deeper into how to implement certification and sustainability into your business, the branding and to guarantee it provides for your customers and business partners, and how certification acts as a great way to add value overall.
Amos is a population ecologist by academic training and an administrator, and works in the field of the sustainability of tourism and standardization. He was the lead consultant in developing the Global Sustainable Tourism Criteria, and worked for the United Nations Environmental Programme (UNEP) on sustainable tourism issues, where he coordinated the projects for establishing a Global Sustainable Tourism Partnership and the Sustainable Investment and Finance in Tourism (SIFT) initiative. He is a founding member of the GSTC and is the founder and CEO of Rara Avis Rainforest Lodge and Reserve, one of the first ecolodges and private reserves in Costa Rica.
Recording: Part #1 – Using Tourism Certification to Position your Business in the Market
Slides: Download Slides from Part #1 (5 MB)
Recording: Part #2 – Using Tourism Certification to Position your Business in the Market
Slides: Download Slides from Part #2 (2.5 MB)