Tuesday, May 29, 2012 10:00 AM – 11:00 AM PDT
Join Antonio del Rosal, ATTA Executive Director for Latin America and Libby Severance, founder of Inspire Destination Marketing, who will host this 45-minute webinar to dispel some myths around adventure and share some insight as to what is fueling this $89 billion dollar industry.
The Adventure, Eco and Active travel industry is an exploding sector that has untapped potential for travel agents. Yet very few have figured out how to effectively succeed in this sector. Learn about global consumer trends, market characteristics and even about some upcoming specific opportunities for specialists and agents to be able to tap into this growing sector.
We will also be sharing some of the most relevant results of a poll ATTA conducted among its membership, which details some of the challenges and opportunities adventure travel operators have found when working with travel agents.
Participating travel agents will be able to apply for a hosted trip to Mexico to attend ATMEX, the first Adventure Travel fair in Mexico, aiming to become the most important yearly networking opportunity for travel agents and local operators, which will take place September 5-9, 2012 in Veracruz, Mexico.
This free webinar is open to the public.