Thursday, September 4
10:00 AM PDT / 19:00 CET
Savvy tour operators around the world understand that a guest’s interactions extend well beyond the tour or adventure travel experience itself. The inspiration phase, the booking process, the anticipation period, as well as the post-trip engagement all play a crucial role in shaping the overall experience and overall impression of your company. Learning how to capitalize on those different stages by using the tools and information you have in your reservation system can turn good tour operators into great tour operators.
- Find out how a tour company in Hawaii gets 65% of their reservations online
- Learn how an outfitter in Alaska got a 25% conversion rate on leads
- See how a tour operator in Utah is doubling the number of emails collected from guests on their day-trip operation
Brandon Lake has spent the last 14 years helping run Western River Expeditions, one of America’s leading adventure travel operators. During this time, Brandon co-founded Moab Adventure Center in Southern Utah. Together with a talented team of guides and staff, he helped grow this new venture to a multi-million dollar tour company in just a few years.
Brandon also co-founded Trusted Adventures and Rafting America, two successful marketing alliances of distinguished, award-winning companies from around the world. Brandon currently oversees development of Resmark Systems, a reservation and marketing system used by travel companies in the US, Canada and Caribbean as well as WaiverSign, a new digital waiver system. Since 2009, Resmark users have sold over a half billion dollars in tour sales.