By Murray Bartholomew, Membership Administrator - ATTA
Is your organization ready to advertise your unique adventure travel product to an attractive audience of potential adventure travelers? If the answer is yes, you’ll want to consider taking advantage of National Geographic Adventure’s special offers – designed to fit vastly different marketing budgets – to members of the Adventure Travel Trade Association.
Here’s the scoop: In early February, ATTA Members will receive two Adventure advertising vouchers for 2007 that can be used throughout the magazine. The first voucher, for the Travel Directory section at the end of the magazine, is worth $200 (U.S.). The second voucher, worth $1,000, is for use in all other sections of the magazine – from the highly prized back cover to the black and white one-pager for the budget-conscious, and all the creative options in between.
"There are thousands of quality tour operators, destinations and travel providers available to adventure travelers today, and it is growing increasingly hard for companies to rise above the clutter,” said National Geographic Adventure’s Travel Manager, Bryan Kinkade. “Adventure understands the need to help operators distinguish themselves, build a strong brand, generate quality traffic to their web sites, and gather targeted names for their mailing files.”
Read by an estimated 575,000, National Geographic Adventure is the winner of The Gold Award for Best Consumer Travel Magazine of 2006 and the A-List Spot with Advertising Age (details available in last month’s ATN, click here).
“Our partnership with the ATTA connects us with the top-level decision makers of the adventure travel market today,” said Kinkade. “Through the ATTA voucher program, we're helping give this targeted base of adventure operators extra incentive to take their brand to the next level through our integrated print and online marketing campaign options.” Address questions concerning the ATTA Members special offer to Chris Chesak, ATTA Director, at [email protected] or 208.921.5626.
Editor’s Note: ATTA Members also are entitled to additional advertising discounts with other important printed publications. Last August, substantial advertising discounts were secured with Archaeology and DISCOVER magazines (25% and 20% respectively) (read more at http://www.adventuretravel.biz/release083006.asp), as these magazines’ readerships were recognized to be aligned with broadened definitions of adventure travel.
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