Chris Chesak, the VP of Business Development at Adventure Travel Trade Association, was quoted in a recent report on traveldaily.co.uk about untouched sectors in adventure travel.
The article, which stresses how tour operators can and should act as the middle man to introduce different types of travel to consumers, quotes Chris about the broad definition of adventure travel.
“The perception is that adventure travel is hardcore, but for us it includes physical activity in an outdoor setting with a cultural offering too,” he said.
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