The Adventure Travel Trade Association was featured in Gadling today in a post titled Mexico to become "champion" of adventure travel?
Speaking at the United Nation's Convention on Climate Change yesterday, Mexican President Felipe Calderón recognized the importance of tourism and adventure travel for preserving the habitats and culture of his country, even going so far as to say "Mexico has to become the champion of adventure travel."
The presentation took place as part of Green Solutions@COP16, which is an event that is focused on finding eco-friendly methods for building an emerging economy in the 21st century. The keynote address for the conference was given by Shannon Stowell, who heads the Adventure Travel Trade Assocation. President Calderón, along with his Secretary of Tourism, Gloria Guevara, also spoke discussing how adventure tourism can be an important piece for countries to not only grow economically, but also protect their natural resources, wildlife, and cultures in the process.
Download the Gadling article PDF.