Wednesday, February 18, 2009 10:00 AM – 11:00 AM PST (18:00 UTC)
Take a deep, candid look deep inside yourself, your company and our society. Chances are you’ll agree we are faced with a massive and collective crisis of identity and meaning. This crisis has tremendous implications and opportunities for the travel industry. Now more than ever, active & adventure travelers seek deeper emotional connections. They crave meaningful and life-changing experiences that nourish their soul and—in a virtuous circle—give back to both the communities in which they live and the countries they visit.
As a travel provider or destination management organization, it is imperative that you understand how your customers perceive your company, your brand, not just in terms of trends and opinions, but through the powerful lens of timeless myths and archetypes. Understanding your brand story within the context of these ageless stories is critical in communicating deeply and authentically to the public.
Join Edward Wachtman (read bios), Co-founder and Principal of StoryTellings™ Consulting, and Mark Campbell, owner of Solaia Consulting as they introduce you to the StoryTellings™ research process and how it is the first step in designing integrated branding, marketing and messaging that will help you to forge enduring bonds between travelers and your organization. They will provide examples of how this process has served a variety of companies (including non-profit organizations).
ATTA Members’ attendance in this Tune In Webinar is free. Please click here to register.