Tuesday, September 9
10:00 AM PDT / 19:00 CET
Our guest presenters have been working with tourism leaders on their LGBT research and communications needs for over 20 years. It’s important to approach the LGBT market educated and informed, and this webinar is designed to answer many of the questions operators and destinations have about this diverse market.
Expect data-rich information about:
- Opportunities for reaching LGBT travelers
- Best practices for operators and destination marketers
- Detailed case studies on destinations and suppliers doing it right
Thomas Roth, President and Founder, launched Community Marketing, Inc. in 1992, and has served as its President for 20 years. Tom dedicates his industry-leading expertise to head up the Community Marketing & Insights division, which produces the Annual LGBT Community Survey® and Annual LGBT Travel Survey, as well as custom surveys and focus groups for a variety of market leaders. Tom engages in strategic consulting to CMI’s diverse clients in tourism, retail, financial, pharmaceutical, beverages, government, etc., and conducts educational seminars for corporations and organizations. Previous speaking engagements include: Search Marketing Expo, The Advertising Research Foundation, American Marketing Association, Luxury Marketing Council, Travel and Tourism Research Association, ITB Berlin, ABAV Brazil, IGLTA, and the LGBT Tourism & Hospitality Conference, to name a few. Tom is also a long-time instructor of the Transcendental Meditation (TM) program, having performed volunteer work with at-risk youth in San Francisco schools, and now heading up a pilot study on the benefits of TM for people living with HIV/AIDS in collaboration with SF AIDS Foundation.
David Paisley is the Senior Research Director with Community Marketing & Insights (CMI). He has been with CMI for 20 years. David coordinates the company’s quantitative and qualitative client research projects and professional educational programs. With decades of experience, organizations utilize his expertise that comes from coordinating over a hundred LGBT-specific research initiatives and personally moderating CMI’s LGBT focus groups. His work represents a wide variety of corporate, nonprofit and government entities including Wells Fargo, Target, Palm Springs Bureau of Tourism, Travel Portland, Chicago History Museum, Kimpton Hotels & Restaurants, WNBA, E&J Gallo Winery, Kaiser Family Foundation, San Francisco Suicide Prevention and the United States Census Bureau to name just a few. David is also a featured speaker at LGBT sales and marketing conferences, and conducts training webinars for corporations throughout North America and beyond. David lives in both San Francisco and Palm Springs commuting between his two homes or traveling for the next CMI research project or speaking engagement.