AdventureTravelNews

Adventure Tour Operators Scramble to Resmark Systems Tour Operator Software To Increase Yield and Save on Marketing Dollars

SALT LAKE CITY – A major sign of economic recovery within the travel industry is new tour operator investment in reservation and marketing software systems. One of the fastest growing players in integrated back office automation is Resmark Systems Tour Operator Software.  In the past four months they have added 21 new clients.

Brandon Lake, Resmark Systems founder, noted that tour operators ranging from two to more than 50 employees are finding that Resmark’s tour operator software is much more than just a reservation system.

“Resmark actually helps increase revenue and save labor costs at the same time,” said Lake. He added that tour operators using his system report saving thousands of dollars on marketing. They cite saving time and labor with the significant benefit of offering real-time online reservations, with many users currently experiencing over one-third of their reservations online.

Research shows that companies who have upgraded to Resmark convert 50 to 200 percent more leads than prior to using the system.

“We believe that Resmark has helped expand our business already and will allow us to offer more activities with little or no additional staff. We can get information to our customers quicker and we look more professional,” said Greg Henington, owner of Far Flung Outdoor Center in Terlingua, TX who began using Resmark in 2009.

New clients added over the past four months include four more of the nine-member Trusted Adventures Alliance: The Wayfarers, Ciclismo Classico, Great Alaska Adventure Lodge, and Myths and Mountains. As a group, they look forward to collaborating on marketing ideas available through Resmark Systems as well as comparisons of sales efforts using the same reporting system. Other new companies come from varied niches of the travel and tourism industry including zipline and canopy tour companies, river rafting, whale watching, team building, and tour operators.

Resmark Systems offers current and cutting edge information and discussion on their online tour operator software blog . Companies considering the system are encouraged to review stories and strategies from tour operators using the software included in popular past webinars accessed online at http://www.resmarksystems.com/webinar/.

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