Members Tune In Webinar: Guerrilla Approaches to Marketing in 2009/2010: Doing More with Less
June 3, 2009
Wednesday, June 17th at 10:00 AM PDT / 17:00 UTC Annie Ellicott (read biography) 2009 is revolutionizing the way we do business. We are witnessing a new economic paradigm and consumer behavioral shifts which will impact adventure travel beyond the current negative sales cycle. Times like these call for extreme clarity about: The assumptions we make about our clients motivations, mindset and 2009 / 2010 definitions of “value” Prioritization of customer segments and customer relationship management New platforms for product merchandising and client interaction Competitive positioning in the new world of deals and discounting ROI from strategic investment in marketing initiatives across media vehicles Learn about practical approaches to: Research how your prospects are changing their search, planning and booking behaviors Repackage and reposition your products to meet a new consumer mindset Craft promotional offers which resonate with consumers current add value while protecting your... Read More →
Member Press Releases New & DifferentKilimanjaro Trekkers to Receive Free Fitness Training
June 2, 2009
Thomson Safaris, Fit for Trips team up for promotional offer Boston, Mass. — Trekkers with dreams of climbing Mount Kilimanjaro can now get a head start with Thomson Safaris (www.thomsontreks.com). The award-winning adventure travel company is offering free four-week specialized fitness training for travelers who book a Kilimanjaro trek in June 2009. The personal training program has been designed specifically for our Kilimanjaro climbs by Fit for Trips (www.fitfortrips.com), the adventure travel fitness specialists. Each holistic fitness program combines resistance and endurance training that will prepare travelers mentally and physically for the trek. Thomson Safaris staff have completed and approved the training program before making a successful trek up Africa’s tallest mountain. Fitness Training Features: * Designed by Fit for Trips professional personal trainers * Tested and approved by Thomson staff who successfully summited * 4-, 8-, and 12-week programs that can be... Read More →
