91 Organizations Join or Renew Their Commitment to ATTA
August 22, 2008
Since May 2008, 91 organizations (see below) have renewed their membership or have become new members of the Adventure Travel Trade Association (ATTA). To learn more about these and other organizations, visit profiles and news. Renewing Members Adventure Center Adventure Life Journeys Alaska Railroad Vacations American Safari Cruises ArcticTropic Around the World Adventures Asia Transpacific Journeys Austin-Lehman Adventures Boundless Journeys Buffalo Tours Canyon Travel Country Walkers Cruise West Deeper Africa DuVine Adventures Ecuador Adventure Explorers 3 Adventures/EverGreen Escapes Fazendin Portfolio Finnish Tourist Board Fit for Trips Global Sojourns Himalayan High Treks International Expeditions Journey Mexico Journeys International Kalypso Adventures KE Adventure Travel LeapUp Marketing Solutions Mongolian Travel Nepal Tourism Board Paddling Ontario Alliance Polar Cruises RANCHWEB.com REI Adventures Renaissance Adventure Guides Royal Expeditions Scott Walking Adventures... Read More →
By the Numbers Member Press Releases Partner NewsBeyond the Adrenaline Rush: Rethinking Traditional Adventure Travel Marketing For Gen Y
August 22, 2008
New report reveals GenY adventure travel behavior trends, recommends marketing strategies to reach a fast-growing travel segment SANTA FE — With an annual growth rate of 3.5%, Generation Y represents the fastest-growing demographic segment in the travel industry today. A new research report released by Xola Consulting, Inc. indicates this group demands authentic travel experiences rich in cultural exchange and environmental immersion much the same as Baby Boomers. The findings indicate a significant opportunity for adventure travel tour operators to market to Gen Y, and offer destinations and tour operators a new way to perceive this market. If you thought Gen Y was only interested in the adrenaline rush when it comes to adventure travel, think again. While GenY adventure travelers share a similar desire as their parents in the Baby Boomer generation to learn, connect, and engage with the world, their approach for achieving those goals is very different. Adventure... Read More →
ATTA Press Releases Travel & Outdoor GearNielsen Business Media Sports Group and Adventure Travel Trade Association Strike Multi-Year Deal to Bring “Adventure Travel” to Sports Shows
August 7, 2008
SALT LAKE CITY – In a newly forged agreement slated for implementation in 2009 and 2010, Nielsen Business Media Sports Group (NBM) and the Adventure Travel Trade Association (ATTA) announced today it will partner to deliver the first ever dedicated “adventure travel” presence within four selected NBM sports shows. In the agreement, Nielsen and the ATTA will introduce and establish innovative adventure travel-oriented conference content, exhibitions and sponsorship initiatives within NBM’s Outdoor Retailer Summer Market, Outdoor Retailer Winter Market, Interbike and Fly Fishing Retailer shows throughout 2009 and 2010. “Bringing adventure travel destinations, tour operators and other businesses together with outdoor retailers and brands focused on adventurous activities will contribute to a more vibrant lifestyle approach,” said NBM Vice President Sports Group Joseph Flynn. “Adventure travel is absolutely a part of who we are. Like the outdoor industry, the ATTA... Read More →
