Adventure Tourism Development Concepts Presented in the Philippines
May 29, 2008
Conference supports Philippines Department of Tourism campaign to position country as emerging Asian adventure destination
(SANTA FE, NM) – May 29, 2008 – Christina Heyniger, Adventure Travel Trade Association Associate (ATTA) and President of Xola Consulting Inc., will join ATTA Advisory Board member Russell Walters from Northern Outdoors and as a keynote presenter at Adventure Philippines: a Seminar of Adventure Tourism on June 3-5, 2008.
Heyniger and Walters will present on June 3 the Adventure Tourism Development Index (ATDI), a new industry standard for the development of sustainable adventure tourism. Subject matter addresses two important subjects relative to sustainable and responsible development in adventure tourism worldwide: Adventure Tourism as a Vehicle for Development, and Adventure Tourism: Best Practices. In the former, insights will be shared regarding the ground-breaking Adventure Tourism Development Index launching this year by the Adventure Travel Trade Association, The George Washington University and Xola Consulting. The ATDI is designed to encourage and shape tourism development policies for the benefit of local people and the environment by providing a structured method that can be readily applied in emerging markets.
Heyniger, Russell and the ATTA were selected to present innovative initiatives relevant to supporting the Philippines Department of Tourism’s (DOT) nationwide campaign to promote the country’s adventure and ecotourism destinations and activities. Recognizing that adventure and experiential travel is one of the strongest growth segments in the travel industry today, the Adventure Philippines Campaign hopes to capitalize on this emerging market. Adventure Philippines: A Seminar of Adventure Tourism, is one component of the country’s effort to position itself as a leading adventure destination in Asia.
“Sharing responsible tourism development ideas that can enhance tourism throughout the entire supply chain in the Philippines is the core message – one appropriate for any emerging tourism destination,” said Heyniger. “Introducing conference participants to innovative approaches, like those contained within the Adventure Tourism Development Index, can support the Philippines as they create their own plans to encourage tourism in a manner that preserves any given destination’s unique environment and rich local cultures.”
For more information on the Conference visit: http://www.clarksubicmarketing.com/special_events/clark_adventure_philippines.htm
For more information on the Adventure Travel Trade Association visit:
http://www.adventuretravel.biz/
For more information on the ATDI visit www.xolaconsulting.com/atdi.php or http://www.gwutourism.org/iits/ATDI.htm
Xola Consulting, Inc. (www.xolaconsulting.com) provides consulting services to individual adventure tour company operators and tourism boards interested in adventure tourism development for the benefit of rural communities and the environment. Xola also specializes in supporting organizations seeking to blend adventure tourism and volunteer service. Xola consultants have in-depth experience in emerging markets around the world including Central and South America, North Africa and Southeast Asia, including Cambodia, Myanmar (Burma), India and Nepal.
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Expedia.ca Reveals Canadians Seeking Adventure Off the Beaten Path This Summer
May 29, 2008
- First Ever Expedia.ca Travel Trendwatch® Report finds that 70 per cent of Canadians are likely to travel to a lesser known destination in Europe -TORONTO, ONTARIO–Expedia.ca(TM), Canada’s most visited full-service online travel service, has released the inaugural Canadian edition of their Travel Trendwatch(R) report, focusing on the upcoming summer travel season. The issue predicts continued travel growth to emerging summer hot spots in Europe such as Iceland, Dubrovnik and Budapest as well as interest in more adventurous destinations including Nepal and Peru. Interest in ecologically friendly resorts, green travel and meaningful vacations is also on the rise in Canada.
With the summer travel period around the corner, Expedia.ca’s Travel Trendwatch(R) report offers insight on changing travel behaviours, up and coming travel hot spots and alternatives to popular European destinations for globetrotters. “We have designed the report to provide a fulsome look at travel trends on the horizon such as the growth and popularity of alternative destinations in Europe,” says Sean Shannon, Managing Director of Expedia.ca.
The Expedia.ca Travel Trendwatch(R) report found that 70 per cent of Canadians are likely to travel to a destination off the beaten path in Europe if the culture and attractions are similar to popular destinations like Paris or Rome. The report also reveals that 42 per cent of Canadians are seeking adventure while on vacation in the form of snorkelling, cave diving, mountain climbing or hiking. The report offers advice and inspiration for booking an adventure vacation and features specially designed adventure packages to Jordan, India, Egypt, Nepal and Peru.
The report also reveals that half of Canadians are likely to “do good” while on their next vacation by volunteering or purchasing fair-trade souvenirs, while 47 per cent are willing to pay more for a trip with green components such as carbon offsets or environmentally friendly resorts.
To view the complete report, please visit www.expedia.ca/traveltrendwatch.
About Expedia.ca
Expedia, Inc. operates Canada’s most visited full-service online travel service, Expedia.ca(TM). To help Canadians plan and purchase travel, Expedia.ca provides the best combination of scheduled and charter flights, car and hotel reservations, vacation packages, destination activities, cruises, trip insurance and traveller-authored content. Expedia.ca customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response.
About Expedia.ca Travel Trendwatch(TM)
Expedia.ca Travel Trendwatch(R) is a quarterly report on consumer travel trends that combines survey results and industry data with insight and tips from Expedia.ca, Canada’s most visited full-service online travel service. Each report provides a treasure trove of data, trends and tips designed to help empower and inform travellers. The complete Expedia.ca Travel Trendwatch(R) report can be found at www.expedia.ca/traveltrendwatch.
Expedia.ca, Expedia and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
70% of Travelers Surveyed Seek New Places and Experiences
May 29, 2008
STEVENS POINT, Wis., May 29 /PRNewswire/ — With Americans trailing the rest of the world in annual number of vacation days, a recent survey conducted on behalf of AIG Travel Guard, one of the nation’s leading providers of travel insurance and assistance plans, sought to find out if Americans work too hard. The survey indicated that despite dreams of long vacations, Americans are cutting short their vacation days and canceling or postponing trips.A recent nationwide survey of 735 American travelers, conducted by Ruf Strategic Solutions on behalf of AIG Travel Guard, found that 33 percent of those polled said that they end up not using two or more vacation days each year. Some 13 percent of those polled said they have been forced to cancel or postpone a scheduled trip last year due to a work related conflict.
The average number of vacation days per year in the U.S. is 13, according to a 2007 study by the World Tourism Organization (published by Pearson Education, as Infoplease). However, nearly 60 percent of travelers polled state that their dream vacation would last a month or more. Traveling for more than a month doesn’t seem to be a problem for professionals in other countries, as the average vacation days are 28 in the U.K., 26 in Canada and an admirable average 45 days per year in Italy.
Despite the lack of vacation time, polled travelers do know what they want in a dream vacation. When asked if money were no object, 45 percent of those polled said their dream vacation adventure would be an around the world cruise. A month-long tour of Europe, an African safari, exploring Australia and traveling to a remote island without phone, e-mail, etc., were also listed among dream vacation adventures. Of those travelers polled, 55 percent said they would choose significant others/spouses to accompany them on their dream vacation, followed by 22 percent wanting their immediate family to travel with them.
Seeing new places and experiencing new things is the best part about taking a vacation, said 70 percent of travelers in the survey. Another 17 percent just want to get away from the daily routine and pressures of everyday life. Close to 40 percent prefer to explore a destination on their own, while 30 claim the best part of a vacation is participating in guided sightseeing excursions.
A travel insurance plan, like those sold through AIG Travel Guard, can cover any vacation — whether it’s a dream vacation, or what you can do right now. When cancellations and postponements arise, travel insurance can reimburse travelers should they need to cancel for a covered reason. AIG Travel Guard offers a Cancel for Any Reason option as well as Cancel for Work Reason option on select programs for those canceling a trip simply because they change their mind — or work forces them to cancel — if purchased within 15 days of initial trip deposit. For more information, travelers can visit http://www.TravelGuard.com.
Travel Beat is a new survey offering the latest traveler insights conducted by Ruf Strategic solutions on behalf of AIG Travel Guard.
About AIG Travel Guard
AIG Travel Guard is one of America’s leading providers of travel insurance plans for more than 6 million travelers each year. Travel insurance plans through AIG Travel Guard are distributed by more than 12,000 travel agents across the United States.
AIG Travel Guard is a wholly owned subsidiary of AIG Travel, Inc., a member company of American International Group, Inc. (AIG). American International Group, Inc. (AIG), a world leader in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers through the most extensive worldwide property-casualty and life insurance networks of any insurer. In addition, AIG companies are leading providers of retirement services, financial services and asset management around the world. AIG’s common stock is listed on the New York Stock Exchange, as well as the stock exchanges in Ireland and Tokyo.
Insurance is underwritten by National Union Fire Insurance Company of Pittsburgh, Pa., a subsidiary of American International Group, Inc., with its principal place of business in New York, NY. The Policy will contain reductions, limitations, exclusions and termination provisions. All coverages may not be available in all states.
About Ruf Strategic Solutions
Ruf Strategic Solutions delivers a full suite of marketing intelligence solutions to help organizations acquire new customers, retain existing customers and develop one-to-one relationships to maximize profitability. Founded in 1976, Ruf Strategic Solutions helps organizations maximize the return on their marketing investment through superior customer intelligence. Ruf’s unique ability to integrate vast arrays of data, technology tools and 30 years of expertise, empowers organizations with truly actionable and measurable intelligence. Through Customer Relationship Marketing (CRM), Ruf’s clients are able to use consumer insight to reach their target audiences through multi-channel marketing. Ruf currently services many market leaders in a variety of industries. For more information, visit http://www.ruf.com.
CONTACT INFO:
Dan McGinnity
AIG Travel Guard
800-826-7791 ext. 1485
dan.mcginnity@aig.com
Brian Major and Erin McKeon
MMG Mardiks
646-442-6764 or 646-442-6767
bmajor@mmgmardiks.com or emckeon@mmgmardiks.com
SOURCE AIG Travel Guard
(Source: PR Newswire )
Adventure Tourism and “Development”
May 21, 2008
This entry is the first in a series of perspectives about adventure tourism and development to be presented in 2008 by the collaborative partners referenced in this article.
For the past few years, the ATTA has been working with its partners to raise the profile of adventure tourism with organizations and people supporting human and environmental development initiatives. We’ve tried to connect with these groups and help spread the word about the positive benefits of adventure tourism market development.
One of the key ways in which we’re seeking to lead this industry and support its sustainable development is through the Adventure Tourism Development Index. Created in partnership with The George Washington University and Xola Consulting, the ATDI captures the factors necessary – everything from government policy on to market image - for competitive adventure tourism and provides destinations with a blueprint for sustainable adventure tourism market development.
It was developed based on consumer research and therefore offers a valuable perspective into the kind of adventure tourism products experienced consumers expect. The ATDI’s Ten Pillars of adventure tourism competitiveness are further informed by the remarkable work of community and rural tourism development specialists around the world.
Even as we go forward with the ATDI, we want to flag some important issues.
1) What do we mean when we talk about “development?”
2) How will we know we’ve been successful in supporting it?
3) Which begs the question, how shall we even define “success?”
The term “development” is often used to encompass a broad spectrum of economic benefits for people coupled with environmental conservation. And in the adventure industry there is ample evidence of the ways in which adventure tourism market development can make a positive contribution in these areas:
- Many adventure tourism businesses have low capital requirements and can be easily launched by entrepreneurs, bringing economic opportunity into rural communities.
- As well, we’ve seen that once a community recognizes the economic benefits that can be derived from preserving their natural resources, they are more inclined to keep it free of trash, and to try to balance its use with other industries.
Difficult questions remain, however:
“What do we mean by “human development?”
“How are we to balance the competing pressures for land use in growing economies?”
As an industry we’re advocating adventure tourism market development as a panacea to some of the world’s most pressing problems, but we are very aware that there are no easy answers and continue to challenge ourselves.
“Human development” goes beyond simply having more money; “environmental conservation” goes beyond simply having more trees. Human development also entails the ability for people to choose from among alternatives, which assumes educated people; it implies access health care and clean water, freedom from crime and persecution. Environmental conservation doesn’t always just mean the preservation of a single species, it implies the much more challenging concept of balance, something that’s hard to strike in any era.
As we continue to advance the mission of our industry, educating travelers and working with all our supply chain partners to improve their operations, we seek your contributions. Come to the ATWS Summits and participate in the sessions; organize with other tour operators in your regions to work for better land management and community programs; sensitize travelers at every opportunity to appreciate the global context.
It’s a lot to ask of a rafting company, no doubt.
“Riding the Hulahula…” Lands Favorable Reviews
May 19, 2008
Both the New Orleans Times-Picayune and The Adventure Blog had solid things to say about this month’s launch of Riding the Hulahula, a new adventure book geared toward +50 travelers, but which has something for just about every member of the family and features numerous ATTA Member companies.
As covered in the (New Orleans) Times-Picayune:
BOOKIT
Riding the Hulahula to the Arctic Ocean: A Guide to 50 Extraordinary Adventures for the Seasoned Traveler”
By Don Mankin and Shannon Stowell;National Geographic, $18.95
While one trip focuses on camping in Antarctica and another on sea kayaking in the northern reaches of Canada, among others of these “50 Extraordinary Adventures” are journeys for older — OK, fairly fit — travelers who are more into satisfying their curiosity about other parts of the world than into roughing it. Many of the accounts are told in first-person by travelers, who, in the words of writer Pico Iyer, travel to “slip through the curtain of the ordinary.” It begins with an account by author Mankin, who received a cautionary health report from a doctor right before going on the Hulahula River in Alaska to the Arctic Ocean. He went anyway. That’s the message: Embrace every day. Go see the world.
Compiled by Millie Ball
An excerpt from The Adventure Blog’s book review:
“Riding the Hulahula to the Arctic Ocean attempts to be a guidebook for adventurer travelers, and for the most part, I’d say it succeeds. It covers a lot of ground in it’s 304 pages and serves as a really great reference for the seasoned traveler who is looking for something a little different.”
ATTA President Gains Special Insights During South Africa Trade Journey
May 19, 2008
I recently attended Indaba, Africa’s largest travel trade show, which attracted nearly 13,000 travel professionals who primarily sell Southern Africa. The event was in Durban, South Africa and was an incredible introduction for us to the trade of that region. I also had the honor and opportunity to speak at the Responsible Luxury Summit, hosted by ATTA member CCAfrica. It was a spirited gathering of approximately 100 tour operators, media and lodge owners discussing the subject of responsibility in the luxury tourism sector. It was encouraging to hear this influential group taking stands and moving forward on not only putting their own operations under the magnifying glass of sustainability and responsibility, but also how they are making efforts to gently encourage travelers to think about their own responsibility as well. An enlightening experience.
At the ATTA, we consider adventure tourism to be a mix of physical activity, cultural immersion and environmental interaction at it’s core. Safari and bush experiences certainly qualify under these identifiers and yet many, many people in the travel business I spoke to at Indaba immediately said something to the effect of, “We’re not really adventure travel, we don’t do bungee jumping or shark cage diving”. After a little conversation, the realization that adventure to the CONSUMER is a much broader concept and that it is dangerous from a marketing and positioning standpoint to miss this point. A sense of and experience of adventure is what drives much of today’s leisure travel business and companies would do well to appeal to that sensibility within the traveler.
I certainly enjoyed the experience and made incredible connections with people from South Africa, Zimbabwe, Zambia, Namibia, Tanzania, Kenya, Mozambique, Madagascar and more…. We look forward to more connections within Africa for the Global Network of ATTA members and partners…..
Shannon Stowell (bio)
President
Adventure Travel Trade Association
Northern Outdoors Honored as a 2008 Yankee Magazine Editors’ Choice
May 13, 2008
Maine-based outdoor adventure resort Northern Outdoors to be recognized in Yankee Magazine’s Travel Guide to New England on newsstands now…
Northern Outdoors, Maine’s premier resort for outdoor adventure, has been recognized as a 2008 Editors’ Choice award winner in Yankee Magazine’s Travel Guide to New England, on newsstands now through the end of August.
Compiled from the experiences of Yankee Magazine editors and writers, the Editors’ Choice highlights favorite restaurants, overnight accommodations, and attractions from across New England, with information and resources categorized by state and region.
“Yankee’s editors and our trusted legion of travel writers select our Editors’ Choice winners,” says Yankee editor Mel Allen. “From their own experiences and tips from our readers, they research and find the most deserving establishments in New England. Recipients range from the rustic to the refined, but all are noteworthy and memorable destinations.”
For more than 30 years, Yankee Magazine’s Travel Guide to New England has been the most widely distributed and best-selling guide in the six-state region, providing readers with a comprehensive vacation planning tool and daily reference.
In 1976, Northern Outdoors introduced guided whitewater rafting to Maine with the very first inflatable raft decent of the Kennebec River. Since then, Northern Outdoors has grown into a premier four-season resort offering rafting on three rivers, snowmobiling, GPS treasure hunts, family adventures and more. For additional information, please visit www.NorthernOutdoors.com.
Northern Outdoors will also be recommended on YankeeMagazine.com, where new mapping features, an expanded online database, and search and browse tools are available for travel planning, as well as the functionality to create and save travel itineraries.
ABOUT NORTHERN OUTDOORS
Based in The Forks, Maine, Northern Outdoors is a premier four-season adventure resort, catering to seasoned outdoor experts as well as first-time adventurers and family explorers. For reservation information, please go to www.NorthernOutdoors.com or call 800-765-7238.
ABOUT YANKEE MAGAZINE
Yankee Magazine was founded in 1935 and is based in Dublin, New Hampshire, with a sales office in Boston. It is the only magazine devoted to New England through its coverage of travel, home, food, and features. With a paid circulation of over 350,000 and a total audience of 2 million, it is published by Yankee Publishing Incorporated (YPI), one of the few remaining independent magazine publishers in the United States. YPI also owns the nation’s oldest continuously produced periodical, The Old Farmer’s Almanac. More information about Yankee: New England’s Magazine is available at: YankeeMagazine.com.
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COMPLETED! ATTA San Francisco – East Bay Area Regional Meeting – May 30th
May 12, 2008
COMPLETED: Please join ATTA on Friday, May 30, from 11:30 AM to 1:30PM EST at the REI Berkeley retail store at 1338 San Pablo Ave (near Gilman) (Directions).
ATTA’s Chris Doyle, along with one of the newest members of the ATTA team, Lisa Alley, Business Development Manager, will serve as your hosts for this lunchtime gathering where we’ll network, collaborate and discuss challenges and opportunities facing our industry — specific agenda posted below. Lisa brings to the ATTA international economic development experience in Bulgaria, El Salvador and Indonesia, special adventure development work recently in Northeastern India, as well as a stint with National Geographic Traveler magazine researching and writing for the Geotoursim editor.
Anticipated attendees for our first East Bay gathering primarily include leading adventure travel tour operators, destination marketing organizations, tourism boards and journalists. Each of our regional meetings this year has created a mini-Summit-like atmosphere offering a great deal of energy and lively discussion on topics that are helping to advance our industry.
If you have other colleagues who you’d suggest we invite, please forward their name and contact information to info@adventuretravel.biz for consideration. Additionally, please feel free to share other agenda topics you’d recommend the ATTA and fellow attendees entertain at this gathering.
R.S.V.P. by May 27th to reserve your spot today by sending an email to info@adventuretravel.biz. We look forward to meeting you in person on May 30th.
AGENDA
- Membership Strengthens, Diversifies
- ATTA Member Updates – Highlights
- Association Partnership Updates
- 2008 Adventure Travel World Summits (www.adventuretravelworldsummit.com)
- South America – Brazil, Sept. 4-6
- Europe – Norway, Oct. 21-25
- Keynote highlights, event flow, speakers, sessions & add-on adventure excursions
www.AdventureTravelNews.com Launch - www.Adventure.Travel Updates
- New ATTA and ATWS Sponsor Updates
- Members Only 2008 Tune In Webinars
- Your news, updates and Q & A
- Open Networking (including Icon Estates Napa Wine Tasting)
ATTA Program Helps Destination Achieve More Than Ten Million Impressions in North America
May 12, 2008
Gear Manufacturers’ FAM Trip Brings Destination to Core Groups of Outdoors-People
A new ATTA program that brings outdoor gear manufacturers to adventure destinations recently resulted in promotions for Icelandair that achieved an estimated 10 million ‘touches’ to outdoors-people in North America.
The program utilizes ATTA staff’s combined 40+ years experience in the outdoor industry to recruit key brands for a destination’s FAM trip (in this case, working with Icelandair). The brands use the trip for product photographs for their advertising, promotional materials, in-store ‘point of purchase’ displays, product hang-tags, media placement and outreach, and even videos and a MySpace.com site.
“ATTA’s staff was critical in reaching out to the right people at the right brands for this trip. If it were not for their help, this trip wouldn’t have been the success it was,” Melissa Andretta, Icelandair’s Marketing Manager for The Americas. “Approaching these brands on my own was pretty much fruitless. But working with the ATTA gave me the credibility needed to ‘open the door’ to discussions.”
The trips are also a way for the brands and the destination to build their own relationships and create opportunities after the trip for cross-promotions and special projects. Such continued partnership allowed Icelandair to reap an estimated 10 million impressions to the North American outdoor community through its partnership with Kelty (backpacks) and Marmot (apparel and equipment). The relationships were forged on the first ever gear manufacturer FAM trip, set up by the ATTA.
“We’ve been extremely excited at the returns of our partnership [with Icelandair],” noted Kelty Marketing Manager Christian Mason. “The promotions really took on a life of their own and the response was well beyond what we had expected.”
Mason noted that a consumer sweepstakes resulted in more than 30,000 North American outdoors-people (to date) signing up via the Kelty website to win a trip on Icelandair. The backpack manufacturer and airline teamed up on print advertisements, website integrations, joint email campaigns, events (part of the Kelty sweepstakes event held at the Outdoor Retailer trade event in Salt Lake City, Utah pictured at right), and even a MySpace.com website to connect with millions of consumers. Kelty also used the partnership to create a press trip to Iceland for journalists from the New York Times, Newsweek, Health, National Geographic Adventure, and other publications.
In addition to the Kelty promotions, another FAM attendee, Marmot outdoor clothing and equipment, made full use of the trip by sending a journalist, adventure photographer, and filmmaker team deep into the Icelandic backcountry.
“We came with the intention of shooting [video] for a short brand clip. But once we got there, we said, ‘let’s go for a full film,’” explained Marmot Public Relations Manager Jordan Campbell.
Eschewing the FAM itinerary, Marmot’s trio set off on their own and spent seven days exploring the Vatnajokul Glacier and Jokulsarlon Ice Lagoon in southeastern Iceland, even battling nearly 100mph winds on the country’s highest peak, Hvannadahlshnukkur (2100 meters).
The resulting video was made into hundreds of promotional DVDs by Marmot and distributed at events. Six mountain film festivals in North American and Europe have since picked up that film. Additionally, Campbell expects it to also be invited to larger mountain film festivals, such as Banff and Boulder, Colorado. Marmot also leveraged their Icelandair partnership to promote a recent press event in New York City, offering attending journalists Icelandic vodka and a chance to win their own trip on Icelandair.
The consumer ‘touches’ of Marmot’s promotions, came from the video, posters for outdoor retail stores around the U.S. and Canada, a front-page article in WEND magazine, their website, and other email promotions.
After the inaugural gear FAM with Icelandair, the ATTA began promoting the concept of this kind of unique FAM trip to other destinations.
“The results were immediate,” noted ATTA President Shannon Stowell. “We knew this concept was sound, but were surprised just how quickly our destination members jumped on it.”
Since the initial trip, Morocco, Peru, and Yukon all signed on for a trip, while Brazil, Malaysia, Norway, Scotland, and others have expressed strong interest.
The outdoor brands, meanwhile, also know a good thing when they see it.
Drew Simmons, a Kelty public relations director, said, “That [FAM] trip really opened up our minds to the possibility of other adventurous destinations that we can work with, both in the short term to fulfill our needs for adventure and product shots but also to create some long-term partnerships.”
Brands that attended the Icelandair trip or that are signed up for the Yukon trip include: Black Diamond Equipment climbing gear, Camelbak hydration systems, Confluence kayaks and canoes, Eagle Creek travel gear, ExOfficio travel clothing, Gore-Tex performance fabrics, Kelty backpacks, Leki trekking poles, Marmot outerwear and equipment, Petzl headlamps/climbing gear, and Vasque footwear.
“These trips allow us to showcase our product in an authentic environment, providing us with fresh images for our GORE-TEX® brand marketing efforts,” said Ian Pund, W.L. Gore account manager. “The resulting images help fill our constant need for fresh content while providing arresting images that consumers are drawn to.”
Destinations interested in hosting a gear FAM must be either; an ATTA sponsor, or ATTA Member that then also provides additional support of $2,500 to cover ATTA’s staff efforts recruiting brands, securing attendees, and managing front-end recruitment logistics.
Gear companies interested in attending such a FAM must be ATTA Members.
For more information on a gear manufacturer FAM, contact ATTA VP of Business Development Chris Chesak at cchesak@adventuretravel.biz or +1 208.921.5626.
April & May, New and Returning ATTA Member Update
May 12, 2008
Since the March installment of AdventureTravelNews, 54 organization have either newly joined the Adventure Travel Trade Association or have renewed their membership. This group of new and renewing members represent diverse regions like spatters on a globe: Tanzania, Argentina, Mongolia, Madagascar, Switzerland, Turkey and Dominica, among many other countries. Be sure to read profiles and news for many of these organizations.
Renewing Members
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New Members
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