Richard Bangs’ Adventures with Purpose
August 29, 2007
Launching this fall is, “Richard Bangs’ Adventures with Purpose, a new, one-hour special from American Public Television. Hosted by ATTA Advisory Board member Richard Bangs who is often called “the father of modern adventure travel,” Adventures with Purpose is the pilot episode for a series of adventure travel, eco-conscience, historical documentaries. According to Bangs, “Adventures with Purpose not only quicken the pulse and fire the synapses, they are also journeys of enlightenment and discovery—odysseys that make a difference.” Host and co-executive producer, Richard is a pioneer in travel that makes a difference, travel with a purpose. He has spent 30 years as an explorer and communicator, and along the way led first descents of 35 rivers around the globe, including the Yangtze in China and the Zambezi in Southern Africa. Richard has published more than 1000 magazine articles, 16 books, a score of documentaries and several CD-ROMs; and has lectured at the Smithsonian,... Read More →
ATTA Press ReleasesAdventure travel to hit the streets of New York
August 20, 2007
August 7, 2007 – G.A.P Adventures, a world leader in adventure travel, is bringing its unique brand to the streets of New York City with its newest and largest adventure travel concept store. This unique store, the first of its kind in the United States, promises to get New Yorkers addicted to adventure! The grand opening on Saturday, September 15, 2007 will feature special presentations by G.A.P Adventures CEO Bruce Poon Tip (1-2pm) and by one of America’s foremost experts on budget travel, Arthur Frommer (2-3pm) as well as trip giveaways and international music and dance demonstrations. The concept store delivers a unique ‘adventure travel experience’, where New Yorkers can explore G.A.P Adventures’ small group, eco-friendly style of travel. The store will also offer informational travel seminars and entertaining special events. For the first week of the store opening, G.A.P Adventures will donate 10 per cent of all sales to Planeterra, its non-profit organization, which supports... Read More →
ATTA Press Releasesexplora Spearheads Environmental Sustainability in South America, with LEED Application for new Easter Island Lodge
August 20, 2007
Green building certification will be a first for region’s hospitality industry, with sustainable design to benefit guests and environment August, 2007 (Santiago, Chile) – As of December 2007, explora en Rapa Nui will offer guests the finest accommodations on Easter Island, as well as the greenest hotel experience in Chile and South America. The Santiago, Chile-based travel operator, whose remarkable journeys to remote regions reveal the mysteries of South America, is currently in the midst of the LEED certification process with the U.S. Green Building Council for its newest luxury lodge, Posada de Mike Rapu, on the southern edge of Easter Island. By following LEED recommendations throughout the ongoing construction process, explora is assured certification while protecting the sanctity of the hotel’s delicate surroundings. Certification for Posada de Mike Rapu will be a first for the hospitality industry throughout South America. “The LEED application is consistent with the... Read More →
ATTA Press ReleasesAlpine Tourist Comission Launches New Interactive Website
August 20, 2007
www.walkmyalps.com The Alpine Tourist Commission (ATC) made up of 5 nations, Switzerland, Germany, France, Italy and Austria, released a new innovative and interactive website, Walk My Alps, designed to take visitors on a virtual guided tour of the Alps and see the picturesque region through the eyes of those who know it best, local residents. The Walk My Alps website enables visitors to have an authentic Alpine experience by illustrating the sights, playing the sounds and telling the real life stories that are typically found in this part of the world. Website visitors will “meet” 10 authentic personalities (2 from each of the 5 Alpine nations) that will guide them, through a series of photographs and video, through their corner of the Alps. Each of these residents was selected because they represent an experience that can be commonly found across the borders of the Alpine region. To bring the website to life, the ATC contracted a photographer to spend weeks in each of the countries... Read More →
ATTA Press ReleasesWall Street Journal Article & Response – “Adventure Tours Lighten Up”
August 9, 2007
ATTA’s work with influential media continues. In case you missed it, the 18 July, 2007 edition of The Wall Street Journal – in which the ATTA contributed – carried the following article: Adventure Tours Lighten Up Low-Impact Itineraries Offer Guests an Escapee Without Big Workoutt By HANNAH KARPP July 18, 2007; Page D4 It’s also available online here. While the article suggests a softening of adventure travel, the ATTA maintains that it is more of a broadening of the industry. Shifts in the physical exertion and activity levels is more the result of both consumers who are themselves shifting interests and of the industry, which continues to creatively develop new product opportunities that meet travelers’ ever-changing and subjective views of what “adventure” represents to them. The ATTA recommends that when speaking with the media about the “softening” of adventure, that across the industry, we try to show that most shifts are a reflection of consumers’ hunger for... Read More →
ATTA Press ReleasesReady for Online Reservations: Adventure Central Enables 24 More Tour Operators with E-Commerce Capabilities and Office Management Solutions
August 2, 2007
AUGUST 2, 2007 – DENVER, CO – With the majority of travel booked online today, consumers are conditioned to look for and book their vacations and excursions on the Internet. But not all segments of the travel industry are as available to consumers. In fact, only four percent (4%) of adventure travel operators have websites that are e-commerce enabled. Now thanks to companies such as Adventure Central™, the leading provider of online booking and travel inventory management solutions for adventure travel operators, more tour operators are reaping the benefits of 24×7 online booking and are experiencing greater performance, profitability, and growth. And today, Adventure Central announces 24 more tour operators choosing to increase their productivity and business growth using the Adventure Central Office™ solution. Adventure Out, Alpine World Ascents, Big Amazon Fish, Blue Sky Outfitters, Captain Jack’s Santa Barbara Tours, Desert Voyagers Guided Raft Tours, East Coast... Read More →
